advocamp: russell rothstein & anand akela
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Copyright ©2016 IT Central Station.All rights reserved.
The ROI of Reviews
Russell Rothstein, CEO of IT Central StationAnand Akela, AppDynamics
Advocamp 2016
Copyright ©2016 IT Central Station.All rights reserved. 4
Companies Seeing ROI From Product Reviews:
Key Takeaways• Use more than 1 product review site
• Product review sites have different audiences (e.g. SMB vs enterprise) – choose wisely
• Measure the ROI from product reviews – leads, opportunities and sales
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