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IndiaCan EducationPvt. Ltd
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Market study Education Sector
the size of the education sector is expected todouble to US$ 50 billion by 2015
the rise in government expenditure along with anincrease in middle-class income
the size of the education sector currently ispegged at US$ 25 billion, with higher educationmarket estimated at US$ 15 billion
The government is planning to spend about five
per cent of gross domestic product (GDP) inthe next five years on education, as per the study.
The education sector is also witnessing increase inhiring activities as per the employment indices ofonline job portals Naukri.com and Monster India In the month of June 2010, the indices for
Monster India and Naukri.com went up by 9per cent and 10 per cent, respectively.
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Pearson About
Pearson is USD $9bn international media company with world-leading businesses in education, business information and
consumer publishing
Pearson in educationPearson is the world's leading education company. From pre-school to high school, early learning to professionalcertification, our curriculum materials, multimedia learningtools and testing programmes help to educate more than 100million people worldwide - more than any other privateenterprise.
Financial Times GroupThe Financial Times Group, one of the world's leading businessinformation companies, provides a broad range of businessinformation and multimedia services to the internationalbusiness community
Penguin Group The world-famous Penguin brand is the label of quality fromnovels and classics to cookbooks - and much more - aroundthe world. We publish an unrivalled range of fiction and non-fiction, bestsellers and classics, children's books and illustratedreference treasure chests in over 100 countries.
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Pearson About, Pearson inEducationEducating 100 million people worldwide, Pearson Education isthe leader in integrated education publishing. Spread across a
wide spectrum of subjects, including business, technology,sciences, law and the humanities, our books and resourceshelp students learn, teachers teach, and professionals evolvethroughout their careers. Pearson Education provides qualitycontent, assessment tools, and educational services in allavailable media, spanning the learning curve from birth,through university, and beyond.
Pearson Education specializes in the publication of academicand reference books in the fields of computer science,engineering, business and management, professional andtrade, higher education and competitive examinationpreparation books. It is also Indias foremost publisher inschool publishing (K-12), with book lists in English languageteaching (ELT), the humanities, the sciences and mathematics,
from primary to senior secondary classes.
With elaborate editorial facilities in Delhi, Chennai andChandigarh, Pearson Education India covers the entiresubcontinent. Pearson Education have specific divisionscatering to all levels and fields of education. It createsindigenous publishing programmes to meet local marketneeds, and undertake customized publishing for schools,
universities and other institutions.
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Pearson History
1724Longman is founded in London by Thomas Longman James Wilson launched The Economist in 1843
Scott Foresman is the first publisher to use four-color printing in1909
Longman publishes the first English Language Teaching (ELT)dictionary in 1935
Viking Press is merged with Penguin books in 1975 FT.com is launched in 1995 Pearson acquires Dorling Kindersley, and integrates it within
Penguin to form the Penguin Group (UK)
2003 acquisition of Edexcel, the UK's largest examinationawarding body
2007- $477m acquisition ofeCollege
2000- $2.4billion acquisition of National ComputerSystems (NCS), the leading educational testing and datamanagement company in the US.
2005- $270m acquisition ofAGS Publishing from WRC Media 2007- $950m acquisition of Harcourt Assessment and Harcourt
Education International from Reed Elsevier 2010- $497m acquisition ofschool learning systems division
of Sistema Educational Brasileiro (SEB), one of Brazils leading
education companies
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Pearson Brands & Partners
Longman, world's oldest commercial imprint: published the firstbook typeset by Benjamin Franklin back in 1725; the first English
language dictionary in 1755 and the first edition of RogetsThesaurus in 1852.
Prentice Hall, founded in 1913, is a leading publisher in most ofthe main academic disciplines and on cutting-edge topics inbusiness, computer science, engineering and informationtechnology.
Scott Foresman, which dates back to 1889, taught generationsof Americans to read with the first Dick, Jane, and Spot storiesand published First Journeys in Numberland, the first math textfor primary grades. Always at the forefront of elementaryeducation publishing, Pearson Scott Foresman joined forces withNASA in 2003 to enhance science curricula.
Addison-Wesley, which firmly established its reputation as ascience and math publisher of note in 1942 with the bestsellingMicrobiology, is the worlds leading technical publisher.
Benjamin Cummings is one of the worlds foremost sciencepublishers in the higher education market, specializing in theareas of anatomy and physiology, biology, health andkinesiology, and microbiology.
Our other businesses and brands include Merrill Education,Cisco Press, FT-Prentice Hall, Peachpit, Sams, Que, NewRiders Publishing, Penguin Longman Publishing and
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Educomp About
Educomp Solutions Limited , founded in 1994 is a globallydiversified education solutions provider and the largest
education company in India.
It is Indias number one education company. For many years,Educomp has been at the forefront of various pioneeringinitiatives in the e-education space.
Educomp has 27 offices worldwide including an office inCanada, 20 in India, two in Singapore, one in Sri Lanka, andthree in the United States. In addition, the Company operatesthrough its various subsidiaries including authorGEN, ThreebrixeServices, Learning.com, USA, AsknLearn Pte Ltd, Singaporeand via its associates such as Savvica in Canada.
Educomps mission is to reach to 15 million learners throughour products, services and solutions by 2010 and be amongst
the top 5 education companies worldwide by the year 2012.
26,000 Schools 10,000 Professionals (including contractual employees with
various state governments). 27 offices Presence in India, North America and the Asia Pacific
Region
Works with 14 state governments in India
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Educomp Brands & Partners
Educomp has built strong partner relationshipswith major companies in India and abroad,
each bringing in their special expertise andcontribution.
These partnerships are utilized to keepprocesses and knowledge at the highest levelacross all paradigms. Educomp works withleading companies and trusts, such as Intel,
Microsoft, Raffles.
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Educomp Recognition & Accolades Educomp Solutions won top honors in the for-profit category,
winning the NASSCOM Foundation Social Innovation Honours-2010.
Morgan Stanley Report of Jan 2010 added Educomp inTomorrows Winners a select list of companies highlighted acrossAsia that lead their domestic competitors and their expectedgrowth rates outpace those of the markets and countries inwhich they operate
Ranked as the leader in Education & Training in the study:India's Best Companies to Work For 2009. This study was
conducted by The Economic Times in collaboration with TheGreat Place to Work Institute
In 2008, Forbes Magazine placed Educomp Solutions in the twohundred Best Under a Billion companies in the Asia-Pacificregion.
BT 500 featured Educomp Solutions in the 2009 list of the mostvaluable private companies in India
In 2005 Educomp was the first company in India to have beenrated SME1 by CRISIL
Received the Microsoft Education Solution Partner Gold Award2004
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IndiaCan About
IndiaCan is a joint venture between Educomp, India's largesteducation company and Pearson, world's largest education serviceprovider.
IndiaCan is a pioneering initiative with a view to bridge the gapbetween employment opportunities and the skill and knowledge baseof the unemployed youth in the country and therefore, helps them getsuitable placements.
With the combined strength of two of the largest educationcompanies, the JV is on track to become the largest provider of
vocational education & training with a mission to:Provide talent for India's economic growth engineTrain over 500,000 persons 'ready to deploy' to the industry annuallyby 2012Be the Top Vocational and Skill Development Company in India
The program is highly sensitive to market demand and takes up only
those employable trades that are in demand in the local market. Itstrongly focuses on providing employability to young aspirants withgreat aspirations.
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IndiaCan Vision
Transform lives of people by providing them certifiedjob skills through innovative learning systems and best
in class customer experience at all touch points
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Why IndiaCan, I Placement Tie ups Educomp, India's largest education company
with its deep understanding of Indianlearners and Pearson, Worlds largest
education company with its global reach,scientific research and experience indeveloping most effective teachingmethods.
Pearson has more than 100 years ofresearch and expertise in English having
brands like Longman etc
Assured student placements throughstrategic tie ups with leading companiesacross industries
Access to international learning materialfrom Pearson's global knowledge database
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Why IndiaCan, II Institutional Tieups Extensive reach across the nation to make our
services available to students in Tier I, Tier II, Tier III
markets
International certification from Edexcel, UK
Strong focus on employability skills; covers soft skillsand personality enhancement that preparesstudents for employment across industries
Customized training curriculum in consultation withthe industry standards ensures a match between themarket or industry expectations and the skills of thetrainees further helps in placements
Strategic Tie-ups with partners for better & superiorofferings For E.g.. Tally services
Quality assurance through scientific assessment &selection process
With IndiaCan, YouCan steer yourself and youngIndia, into a glorious future
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Why IndiaCan, III - Accolades
The UK India Business Council(UKIBC) and FICCI announced thewinners of the 1st UK India SkillsForum awards winners at the FICCIGlobal Skills Summit on the 19thAugust 2010.
IndiaCan won the Best Train TheTrainer - Award
This Awards symbolize IndiaCansexcellence in the area of Training and ourrobust processes that set us apart from
the other players in the industry. A strongtrainer selection process followed byrigorous Train The Trainer program, whichis blended model of audio bridge, V-Satinstructor led.
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English Market Size
Adult English Learner Market in India is 445Mn$
249m students (the English learning population) enrolled at primary,
middle, secondary and higher educational levels (Department ofEducation)
PopulationVersusEnrolment Levels320
146
7450 50
249
146
5828 15
0
50
100
150
200
250
300
350
Total (Age5-17) Primary(Age5-
10)
Middlle(Age11-
13)
Secondary(Age
13-15)
Higher
Secondary(15-
17)
Agegroup
Milli
Population Enrolment
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English The Joint Initiative
TG Identified
Needs and Challenges
Identified
Product Training Sessions
Held
Strategy Testing
Completed+ + +
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English
= Product Strategy Defined
1.1. Foundation CourseFoundation Course - 50 hrs (Bridge + Foundations)- 50 hrs (Bridge + Foundations)
2.2. Intermediate CourseIntermediate Course - 90 hrs (Side by Side1 + English@work 1)- 90 hrs (Side by Side1 + English@work 1)
3.3. Advanced CourseAdvanced Course - 90 hrs (Side by Side 2 + English@work 2)- 90 hrs (Side by Side 2 + English@work 2)
NorthStar : A programme in 5 parts for different competency levelsNorthStar : A programme in 5 parts for different competency levels
of school-going teenagersof school-going teenagers
NorthStar 1 North Star 5NorthStar 1 North Star 5
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English
Teacher Development Interactive (TDI)Teacher Development Interactive (TDI)
A four-module on-line teacher training program for EnglishA four-module on-line teacher training program for EnglishLanguage TeachingLanguage Teaching
Market Leader: A programme in 5 parts for different competencyMarket Leader: A programme in 5 parts for different competency
levels of young professional aspirantslevels of young professional aspirants
Elementary, Pre-Intermediate, Intermediate, Upper-Intermediate,Elementary, Pre-Intermediate, Intermediate, Upper-Intermediate,AdvancedAdvanced
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19
EnglishEnglish
1.1. Foundation Course - 50 hrs (Bridge + Foundations)Foundation Course - 50 hrs (Bridge + Foundations)
Focus:Focus:
AcculturationAcculturation
SocializationSocialization
Phonemic Awareness for pronunciationPhonemic Awareness for pronunciation
Survival VocabularySurvival Vocabulary
Simple language structures for basic communicationSimple language structures for basic communication
Reading AbilityReading Ability
Removing hesitationRemoving hesitation
Target GroupTarget Group
Beginner / First time learner of English, knows very little /NO EnglishBeginner / First time learner of English, knows very little /NO English
Needs essential vocabulary to immediately start using the language as a survival tool.Needs essential vocabulary to immediately start using the language as a survival tool.
Needs to earn for sustenance rather than spending on education because of poor economic conditionsNeeds to earn for sustenance rather than spending on education because of poor economic conditions
Lives with vast cultural, social and language differences within India and has a strong influence of mother tongue/local language, hesitates to speakLives with vast cultural, social and language differences within India and has a strong influence of mother tongue/local language, hesitates to speak
Launch Date : April 5thLaunch Date : April 5th
2. Intermediate Course - 90 hrs (2. Intermediate Course - 90 hrs (SSide byide bySide1 + English@work 1)Side1 + English@work 1)
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EnglishEnglish
2. Intermediate Course - 90 hrs (2. Intermediate Course - 90 hrs (Side By Side 1 + English@workSide By Side 1 + English@work1)1)
Focus:Focus:
Vocabulary EnrichmentVocabulary Enrichment
Useful language structuresUseful language structures
Essential GrammarEssential Grammar
Reading fluency, intonationReading fluency, intonation
Speaking comfortably enough to be able to communicateSpeaking comfortably enough to be able to communicate
Confidence buildingConfidence building
Target GroupTarget Group Knows little English, also knows some grammar but not the languageKnows little English, also knows some grammar but not the language
structuresstructures
Wants to speak better English to be able to communicate and improveWants to speak better English to be able to communicate and improve
workplace efficiencyworkplace efficiency Uses it as a survival tool and start workingUses it as a survival tool and start working
Lacks confidence and fluencyLacks confidence and fluency
Launch Date : April 5thLaunch Date : April 5th
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EnglishEnglish
3. Advanced Course - 90 hrs (3. Advanced Course - 90 hrs (Side By Side 2 + English@work 2)Side By Side 2 + English@work 2)
Focus:Focus: Vocabulary EnrichmentVocabulary Enrichment
All language structuresAll language structures
Advanced GrammarAdvanced Grammar
Reading for comprehension and interpretationReading for comprehension and interpretation
Speaking fluently in all situationsSpeaking fluently in all situations Effective communication, pronunciation, diction and intonationEffective communication, pronunciation, diction and intonation
Target GroupTarget Group Knows average English, wants to achieve good command over languageKnows average English, wants to achieve good command over language
Wants to speak fluent, powerful and effective English to be able to communicateWants to speak fluent, powerful and effective English to be able to communicate
in all situations, gets exposure to the language & technology around him/herin all situations, gets exposure to the language & technology around him/her
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English Product pipeline
School SegmentSchool SegmentNorth Star :North Star : A programme in 5 parts for different competency levels of school-goingA programme in 5 parts for different competency levels of school-going
teenagersteenagers
Competency/Entry Levels to be decided by a placement testCompetency/Entry Levels to be decided by a placement test Builds all four communication skills- Listening; Speaking; Reading; WritingBuilds all four communication skills- Listening; Speaking; Reading; Writing Exercises based on authentic texts and audiosExercises based on authentic texts and audios Needs some contextualisation to cater to the needs of the target groupNeeds some contextualisation to cater to the needs of the target group
Professional /College SegmentProfessional /College SegmentMarket Leader :Market Leader : A programme for different competency levels of young professionalA programme for different competency levels of young professionalaspirantsaspirants
Market Leader- Elementary , Pre-intermediate ,Intermediate ,Upper Intermediate &Market Leader- Elementary , Pre-intermediate ,Intermediate ,Upper Intermediate &AdvancedAdvanced
Competency/Entry Levels to be decided by a placement testCompetency/Entry Levels to be decided by a placement test Builds business communication ability, workplace etiquette, general awarenessBuilds business communication ability, workplace etiquette, general awareness Exercises based on authentic texts and pictures and audios covering global socio-Exercises based on authentic texts and pictures and audios covering global socio-
economic issueseconomic issues
Trainers/School Teachers :Trainers/School Teachers :Teacher Development Interactive (TDI) :Teacher Development Interactive (TDI) :Modules: Fundamentals of ELT, Listening, Speaking & ReadingModules: Fundamentals of ELT, Listening, Speaking & Reading
Five lessons of five sections each including a quiz covering all aspects of classroomFive lessons of five sections each including a quiz covering all aspects of classroommanagement, lesson planning, strategy/activity planning and assessment related tomanagement, lesson planning, strategy/activity planning and assessment related to
the skillthe skill Contextualisation as per Indian target groupContextualisation as per Indian target group
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Banking & Finance
Accountancy
Entry Level Account FirstJOB, 0.5 M every year
Front line- Sales BFSI1m reqd in next 5 yrs
Back end F&Aroles in BPO/KPO0.2 M entry level
Bank jobs in 2010
A career inAccounts/Finance/Commercial/Admin
BPO - FABanking
Finance Sales
BFSI
Management
Accountant
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BFSI Target Segment
Students XII pass/Undergraduate Pursuing or passed BCom /BA/ BSc- Middle / lower middle class Wants to do a job in accounts/finance/office
Unemployed Graduates BCom Background preferred Low socio-economic back ground- cant pursue Higher Ed Need office Job
Working professionals Employed at low levels/low income/low skill Who want to upgrade to Functional domains Want to pursue better opportunities Higher Social status JOB
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BFSI - Needs & Aspirations
Wants an entry level job in accounting/finance
Upgrade his accounting/finance knowledge/skills as per
industry requirements
Looking for a reputed training institute Cant afford conventional education like MBA etc
Wants to become financially independent
Wants an office Job
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BFSI - Employment Scenario
Employment Opportunities
Sectors like Retail, Medical and Health Care, Hospitality,Banking, Financial Institutional, Insurance, BPO & KPO
Logistics, Aviation, Tours & Travel, Manufacturing etc
Job profiles
Accounts Assistant, ,Admin executive, Accountant, Taxation
Executive, Credit Control, Payroll Exec, Back end Exec,
Tax auditing, Commercial cum Admin Exec, Finance exec
Billing Exec, Process Exec/Assistant/officer
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BFSI Product pipeline
1. Products Under Development1. IndiaCan Accounts Executive (6 months) @12K :
Ready
(Certificate in Indian Accountancy Standards)
1. IndiaCan Financial Manager(1 year) @25K : WIP
(Diploma in Financial Management)
1. IndiaCan Certificate in Commodities @15K : Pilot
1. Product under Evaluation
1. IndiaCan Banking Professional(6 months)
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Sales
Target Segment
X/XII pass students looking for job
Low paid professionals who want to upgrade
Course Content
Selling skills and customer needs understanding
Personality Development & Communication skills
Time management and relationship building
Domain Knowledge : Telecom, Financial services, CG etc
Course Details
100 hours / 2 hours a day
Priced@ Rs. 6000/-
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Sales
Employment opportunities Entry level job in retail, finance, telecom, banking etc Salary from Rs. 5,000/- to Rs. 10,000/- per month
Launch Plan Being launched
To develop and launch Workfirst certification
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Retail
Employment Scenario X/XII/Graduates looking for job Low paid professionals who want
to upgrade
Course Content Selling skills and customer service Store operations and merchandising
Communication and Team work
Course Details 100 hours / 2 hours a day
Priced@ Rs. 7000/-
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Retail
Employment opportunities Entry level job in retail stores, malls, departmentalstores, showrooms etc
Salary from Rs. 5,000/- to Rs. 7,000/- per month
Launch Plan Being launched
To develop and launch Workfirst certification
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Basic IT Skills
Target Segment
Anyone who wants to learn computers for study, work, email ,internet etc.
Students, working professionals, job aspirants, housewives etc
Course Content
Computer fundamentals
MS office applications
Internet, mail, chat etc
Communication skills
Course Details
50 hours / 2 hours a day Priced@ Rs. 3000/-
999
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IT @999
Target Segment Anyone who wants to learn computers for study, work, email ,
internet etc.
Invitation pricing to drive traffic to centers
Course Content Computer fundamentals
Word and Excel
Internet, mail, etc
Course Details 24 hours
Priced@ Rs. 999/-
I di C B P i VSAT b d
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IndiaCan Best Practices, VSAT basedtraining
Benefits Hybrid Model (Studio Master Faculty andCenter Faculty)
Quality Delivery - by Master faculty (SME)1. Faculty is a subject matter expert, with knowledge on
the subject, updated to the latest2. Uniform Quality training across centers irrespective of
location.
Batch learning needs / practice: Supported by center faculty -to ensure regional peculiarities, exercises, simulations / groupwork if any, Q&A are done locally.
1. While the hybrid faculty model requires a centerfaculty, The faculty does not have to be a high endsubject matter expert (Refer to our JD for the faculty atcenter on VSAT model)
Easy to recruit faculty Pay lower salaries compared to an expert faculty Your class continues even if your faculty goes on
a short leave. Batch need not be cancelled Student satisfaction
I di C B t P ti VSAT b d t i i
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Sessions get delivered as per program mile stone /
time1. Learner goes through the program as per
milestone
2. Return on time investment3. Learner passes out of the batch / course as perplanned schedule
Less Student wait time for batch start -1. Batch schedules would be announced in
advance
2. You can start a batch with as less as 5-6students in a batch.
Possibility of having guest faculty deliver specialsessions over VSAT
1.Benefits: Exposure to views of industry experts Enhanced user interest
IndiaCan Best Practices, VSAT based training
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IndiaCan Faculty Selection Process
Centre Head / State Head / RH
Center / Regional Resources
RTAM / Master Faculty
ETL Management/ Capability
Building Lead
InitialIdentification of
Candidates
Initial Screeningand 1st Level
Interview
AdministerTest
On Line /Written
Pass? Yes
Complete InitialScreening Form
and Pass toRTAM or Master
Faculty
Pass?
No
Yes
File Paperworkand Close File
No
File Paperworkand Close File
ConductPersonalInterview
& Stand Up
CompleteSummary
Recommendation Form and Passto Certification
Head orCapability Lead
Pass?NoFile Paperworkand Close File
ReviewDocuments andRecommendatio
n
Schedule andComplete Any
Necessary FinalInterviews or
Meetings
Extend Offer or File Paperwork and CloseFile
Pass to HR for Logistics.If the faculty is a franchisee faculty, informCenter Head to extend offer letter. Keep
RM & State Head Informed.
Yes
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IndiaCan Faculty Certification Process
Center Managernominated
candidates (toRTAMs)
pass through
India Can
interview Panel
Welcome Letter withPre Read material to
be send in advanceto selected faculty Audio FAQSession
Assessments(Minimum Score
to pass)Training
3- 4 Days
Certification1 Day
1st Level
Rejected
Audio FAQSession
Master Trainer tocarry out FAQ
Session using audiobridge /Web cast
Not Certified
Assessments(Minimum Score
to pass)
Y
N
2nd Level
Max iteration, twotimes
Faculties would only be allowed to conduct courses after clearing
IndiaCan Certification Process
n a an ar et ng upport, enter ran ng
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n a an ar et ng upport, e e a g
artworks
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IndiaCan Marketing Support, Center Launch PR
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IndiaCan Marketing Support,ATL
News paper & Radio Advertisements
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IndiaCan Marketing Support, BTL
Canopy activity
College/School seminars
Road shows/Van activity
Marketing collateral
artwork for1. News paper inserts2. Banner3. Posters
Marketing Kit delivered at centre launch
collateral design +5000 hardcopies ofcollateral mix
Promotional support -Pen, T-shirts, Caps
Road Show/VanActivity
banners & posters design
Canopy Design Advertisements designs
P ti i ti i E t
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Participation in Events
di l
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IndiaCan Placement process, I
Industry tie ups
Generation ofmandates
Job briefing tostudents
Conducting mockinterviewsessions
short listing andlining upstudents
Prepare studentfor other
requirement
Follow up forjoining dates &
offer letter
Ifstudentget
placed
a company which skills people not educatethem.
working closely with the corporate both atnational and local level to understand and work ontheir employment opportunities. The skill demandsof the companies are then mapped to local talent.An Employability assessment is done keeping skillgaps. This skill gap then gives us the talent to bedeveloped in the vicinity.
The local industries are mapped and a team fromPSG discusses the KSA Knowledge skill andability requirements with the HR managers ofvarious companies in the range of 100 kms toensure adequate coverage. Local aspirations andskill inventory helps to map the talent in the localenvironment. This information helps IndiaCan teamto come up with specific talent gaps in the area.
The national tie ups of IndiaCan also help ingetting mandates for the openings in the localenvironments. We work closely with more than 100corporates for their national and local positions.These help IndiaCan to quickly look at job openingsfor the beneficiaries at various locations.
I di C Pl II
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IndiaCan Placement process, II These linkages help to get the job openingmandates across different parts of the country.
These mandates are mapped and help in the teamalso to look at migration of talent from one locationto other. The team at IndiaCan is tied up withleading recruitment based solution providers like
Global Innov and TooStep who help in consolidatingtalent by mapping openings across variouscompanies all across the country.
The training process is integrated with this KSAmodel and the centre managers are the stakeholders who actively develop the local talent map
for placements. The centers are adequatelyequipped to train candidates in life skills. It isestimated that the training in relevant life skillsincreases the employability chances by more than 3times.
The center managers are the conduits to ensurethat the students get industry exposure in various
ways. These could be as OJT On job trainings andalso as live guest lecturers from corporate. Theseformal and informal linkages help in developing therapport to get the beneficiaries the jobs.
The MIS helps the team to track the students. Ouralumni would be the best vehicle to place
candidates in future.
I di C Pl t t
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IndiaCan Placement partners
I di C S
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IndiaCan Summary
Entry gating Training PlacementCertification Exit gating
xxxxx V-sat Edexcel groupcompany
PSG-divisionforplacementfacilitationCorporateplacement
Tie ups
xxxxx
Valuechain
Differentiat
or
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