aller trendcamp - jugaad, mandeep malhotra

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32 offices across India Over 15 clients each with more than $1 bn

revenue 12500+ people 130+ awards in 2011 Rs 1200 cr.+ mass media buying The only full services agency in top 5

media agency in the country Among the top media buyers on Star

Network, NDTV Network, CNBC Network, BCCL Group…

Mudramax is a thoughtful , innovative and thinking agency.!

DDB Mudramax is the finest ‘through the line’ broad spectrum experiential and engagement agency in India

Its size and strength coupled with a strong Indian DNA, gives it a unique flexibility of operating from a 500 populated village to a 16 million megapolis

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500 employees 12000 promoters 37 cities in India

Campaigns in

5000 towns &

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Ahmedabad Mumbai Bengaluru Chennai Delhi Hyderabad Kolkata Kochi Chandigarh Pune Bhubaneshwar Patna Ranchi Jaipur Lucknow Vijayawada Indore Bhopal Amritsar Gorakhpur Mangalore Meerut Ajmer Goa Aurangabad Hubli Jabalpur Shimoga Mohali Dharwad Eluru Nanded Dinajpur Pratapgarh Sitapur Murshidabad Nadia

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DDB Mudra Max 8 OMD 8

Lodestar Universal 8 Zenith Optimedia 7

Madison Media 7 Starcom 6

Mediacom 6 MEC 6

Aegis Media 5

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29 states, 6 union territories

17% of the world’s population, 324 indivuduals/ sq km

1683 languages; 850 in daily use; 24 official

A country of contradictions. A country of acceptance.

India

Many religions and diverse cultures within one India

Hindus 82.4% 840 mn

Muslims 11.7 % 110 mn

Christians 2.3% 20mn

Sikhs 1.9 %

Buddhists 0.8%

Jains 0.4 %

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Karnataka

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Raj Patrika Dainik Bhaskar

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TOI /ET Mid Day

Sakal Navbharat Lokmat

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Hindu / NIE Mal Mano Mathrubhumi

Hindu /ET Dina Thanthi Dina malar

Hindu /DC Eenadu Vartha

Dainik Bhaskar Navbharat

TOI / HT Dainik Jagran Amar Ujala Aaj

TT/TOI/ET ABP Bartamaan

Assam Tribune Shillong Times Sentinel Asomiya Pratidin Dainik Jugasanka Mawphor

Excelsior Amar Ujala

Hindustan Daink Jag

That vary across food, colour and language

“Anything you say about India is true. But so is the opposite.”

India

Nothing is what it seems to be

Traditional yet modern Very rational yet highly emotional

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A land of paradoxes

Auto rickshaws co-exist with the Benz and Bentley

Luxury cars sell on waiting lists, in a land that values fuel economy

A woman in a business suit, is not always more successful than the

woman in saree.

Youngsters on cruisers aren’t the irreverent rebels

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Daily Newspaper Wrapping Paper Window Cleaner

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Jugaad A nation full of ideas The world’s cheapest car

Jugaad - Logistics solutions

Jugaad - Mobile barber Shop

Jugaad - Is our word for inventiveness Bicycles used for knife sharpening Coconut tree climbing equipment Washing Machines used as Lassi (butter milk) makers

Cars are used as mobile shops Tractors used for screening movies

My Technology

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Mandeep.malhotra@ddbmudragroup.com!samyak.chakrabarty@ddbmudragroup.com!

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