analyzing stakeholders sahil chawla
Post on 11-Apr-2017
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IDENTIFYING & ANALYSING
DEMO OBJECTIVE1.Introductions 2.Stakeholder Management Overview 3.Identify Stakeholders 4.Analyze Stakeholders 5.Prioritize Stakeholders 6.Engage Stakeholders 7.Communicating
WHO IS A STAKEHOLDER???
• Generally speaking, they are those who have the interest and influence to impact your product, program, team, or project.
WHO IS A STAKEHOLDER???
• In terms of Business: Stakeholders are the
people or groups with an interest in success or failure of an organization.
Supplier
Investor
Rivals
Govt.
Manager
Owners
Customer
Employee
Business
WHO IS A STAKEHOLDER???
• Stakeholders can affect or be affected by the objectives and polices of an organization.
WHO IS A STAKEHOLDER???
• They contribute, either voluntarily or involuntarily, to a company’s wealth-creating capacity and activities.
• Therefore are its potential beneficiaries and / or risk bearers.
STAKEHOLDER CLASSIFICATION
Primary(Internal)
• Primary (Internal):People or groups seen by the business to be vital to the organization's success or failure.
• Secondary (External): People or group who feel involved in the organization's success or failure, whether or not the management agree.
Secondary(Secondary)
Partners Suppliers
Customer
Competitors
Shareholders
Management
Employees
STAKEHOLDER MANAGEMENT
Other PMs
Contractors
Teams
Functional Managers
Finance
Executives
Sponsor
PM
Stakeholders
ClientsClient employeesInternal employeesInterested orgGovernmentsMedia
1. STAKEHOLDER MANAGEMENT especially from a project manager’s(PM) point of view is instrumental to the success of every project in an organization.
2. Simply speaking it involves engaging right people in the right way in the project.
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STAKEHOLDER MANAGEMENT
Other PMs
Contractors
Teams
Functional Managers
Finance
Executives
Sponsor
PM
Stakeholders
ClientsClient employeesInternal employeesInterested orgGovernmentsMedia
1. STAKEHOLDER MANAGEMENT especially from a project manager’s(PM) point of view is instrumental to the success of every project in an organization.
2. Simply speaking it involves engaging right people in the right way in the project.
3. It is the SUCCESS MANTRA of Successful people and also enables them to win support from others.
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STAKEHOLDER MANAGEMENT PROCESS
Identify Stakeholders
Analyze Stakeholders
Communicate Often!
Engage Stakeholders
PrioritizeStakeholders
Stakeholders
STAKEHOLDER MANAGEMENT PROCESS
Identify Stakeholders
Analyze Stakeholders
Communicate Often!
Engage Stakeholders
PrioritizeStakeholders
Stakeholders
Identify Stakeholders
IDENTIFY STAKEHOLDERS• Our ultimate motive in this
entire activity is to decide who our KEY STAKEHOLDERS are.
• So, you need to drill down.• Begin by setting stakeholders
against a backdrop of interest and influence.
LEVEL OF INTEREST
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IDENTIFY STAKEHOLDERS• This helps in
determining which groups and individuals require the most effort.
LEVEL OF INTEREST
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MONITOR
KEEP HAPPY
KEEP INFORMED
ACTIVELY ENGAGE
STAKEHOLDER MANAGEMENT PROCESS
Identify Stakeholders
Analyze Stakeholders
Communicate Often!
Engage Stakeholders
PrioritizeStakeholders
Stakeholders
Analyze Stakeholders
PURPOSE OF STAKEHOLDER ANALYSIS
• To access which individuals or groups are likely to support, resist, remain neutral during project implementation.
• Defining Stakeholder’s strategic importance i.e their power to influence the fate of a project.
• Clarifying stakeholder’s goals/ needs.• Developing stakeholder strategy.
LEVEL OF INTEREST
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MONITOR
KEEP HAPPY
KEEP INFORMED
ACTIVELY ENGAGE
Let’s Get Started
LOW INFLUENCELOW INTEREST
• They aren’t significantly involved.
• May not even be aware of your project.
• Just monitor them and be aware as to who they are.
LEVEL OF INTEREST
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HIGH INFLUENCE LOW INTEREST
• Those with significantly decision-making authority .
• Lacks the availability or interest to be actively engaged.
• Do whatever is needed to keep them satisfied.
LEVEL OF INTEREST
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KEEP HAPPY
LOW INFLUENCEHIGH INTEREST
• May be impacted by the project but have little influence
• May want more of your time than you can give • Find efficient ways to communicate and keep
them informed via • –Email updates • –Presentations • –Publicity campaigns
LEVEL OF INTEREST
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KEEP INFORMED
HIGH INFLUENCE HIGH INTEREST • Business owners and others with
significant decision-making authority. • Typically easy to identify. • Can kill, sustain, or nurture the project • They’re typically easy to engage actively. • Set up consistent touch points.
LEVEL OF INTEREST
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ACTIVELY ENGAGE
ANALYZING KEY STAKEHOLDERS
• Now try and map these stakeholders against their actual roles .
LEVEL OF INTEREST
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MONITOR
KEEP HAPPY
KEEP INFORMED
ACTIVELY ENGAGE
HERE ARE SOME KEY STAKEHOLDERS
Business Owner • Business owners must participate in Release Planning and the PSI Inspect
to review planned vs. actual progress.
• Major Stakeholder • Major stakeholders should also be involved in the System Sprint Demos .
• Minor Stakeholder • Minor Stakeholders are engaged as required in order to keep them
informed.
Subject Matter Expert Are engaged as required for input.
LEVEL OF INTEREST
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STAKEHOLDER MANAGEMENT PROCESS
Identify Stakeholders
Analyze Stakeholders
Communicate Often!
Engage Stakeholders
PrioritizeStakeholders
Stakeholders
PrioritizeStakeholders
Priority Level
Attitude Influence Interest
Supportive Decision Maker YesHigh
Indifferent Policy Maker
Opposed Access Gatekeeper
Yes
No
Medium
Low
PRIORITIZING STAKEHOLDERS
• Prioritize your stakeholders on the basis of parameters like Attitude, Influence,Interest.
STAKEHOLDER MANAGEMENT PROCESS
Identify Stakeholders
Analyze Stakeholders
Communicate Often!
Engage Stakeholders
PrioritizeStakeholders
Stakeholders
Engage Stakeholders
ENGAGE STAKEHOLDERS• Develop key messages to set the stage and tell the story. - Show benefits to the stakeholders on how you are increasing profitability.
- Ensure clarity, honestyand transparency.
• Plan activities andalign your engagementtimeline with theproject timeline.
• Ask specific questions.
• Collect feedback.
Stakeholders not only have rights but responsibilities as well
Rights
• Have an engaged team • Be informed of the team’s
progress • Receive good-faith estimates • Be educated on technical
and architectural factors that impact estimates
• Receive training and coaching
Responsibilities
• Remain engaged from the definition to the completion of the project
• Provide ongoing feedback and support
• Define and clarify requirements • Collaborate with the Product
Owner • Contribute to the growth of the
environment
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