andrey varella portfolio
Post on 22-Jul-2016
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Strategist aimed at Innovation and Business Transformation
Andrey Varella
I’m focused on delivering value to people and society through business solutions. I believe brands should enable and empower their consumers instead of simply propagating a vision. I want to help companies transform their business and grow; innovating their product and operation based on consumers’ behavior.
WHO AM I?
what I do
I call myself a nomad; at 25 years young, I’ve lived on four continents and visited over 20 countries. Let’s keep the tally going!
Fond of stories, I spend way too much time with books and movies. Popcorn Time is almost a borderline addiction, but I have no plans to change that anytime soon.
During the last year I have came up with a game that consists of smiling at perfect strangers on the street. I've never had so much fun (only one who has lived in Sweden will understand).
I live with the bare minimum, travel with only hand luggage, love life without a car and have no plans to expand my closet.
Sunshine Coast
Mondelez
Los Angeles Stockholm
Surf
Martial Arts
ESPM UCLA
São Paulo
Miami Ad School
The Marketing Store
Hyper Island
Hackathon
Baltic Lab
Business Transformation & Innovation
Road tripEurotrips
Advertising
Product DevelopmentSocial Communication
MY JOURNEY SO FAR
where I've been
2006 Now (2015)
São Paulo
LIFE TOOLS
things I love
Deliverables, Tactics & Strategy
Technology
Business
Hypothesis Conceive
Prototype
Test
Analyze & Learn
MY PROCESS
Behaviors & Cultural Tensions
Measure & Improvewhat & how
Research Ideation & Iteration Implementation
Things I’ve done my process in action
Easter 2012 (Mondelez)
developing 50 new products in 18 months
the process
Development of new flavors, toys and labels Consumer researches
Consumer research
Licenses’ studies
Demand forecasting
Competition analysis
Result: Mondelez (Lacta) surpassed the combined market share of Nestlé and Garoto for the first time recorded.
Product Mix
Communication Plan
Trade Promotions
Easter 2012 (Mondelez)
MAC (Miami Ad School Student Project)
redesigning São Paulo's contemporary art museum
MAC (Miami Ad School Student Project)
the process
“If you want to be interesting,you must be interested”
New Services
Communication
Experts opinions Field research
Interviews (visitors & staff)
Brazilians perceive museums as vertical organizations, exclusive to a small part of society.
Insights
MAC needs to create an open environment where people feel comfortable to experiment, interact and
exchange ideas about art.
improving health through technology
Prototype Change (Hackathon)
the process
Prototype made in 24h
Imp Med gives information about different medical conditions, to ease diagnose when working on the field.
Primary healthcare workers can get access to the catalog via sms or the app, and if more info is needed, hospitals and doctors can be contacted immediately.
1 physicians/100.000 people
Non-critical cases going to hospitals
Misdiagnoses and lack of trust in the primary health care level
Hard acesses to remote areas
1.08 mobile subscriptions per capita
Most people do not own a smartphone
Prototype done in 24h
check the video here
Feedback from healthcare workers
Result: The system is currently being implemented in Ghana.
Prototype Change (Hackathon)
Other things side projects I’d like to share
Love in Lyrics (Hyper Island Project)
analyzing how love has been represented in music
click to check the project
Gouvernante App (Side Project)
connecting workers and employers
click to check the project
CONTACT ME
I would love to talk to you!andreyvarella@gmail.com andrey.varella@hyperisland.se
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