android design club #1: introduction to design
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Android Design Club #1
デザイン入門の入門Introduction to Design
Nobuya SatoExperience DesignerJuly 7th., 2010 – 七夕
Revised version
Twitter: #andc
Copyright 2010. Nobuya Sato. Private and Confidential. 2
Agenda
1. Personal Profile //2. What is “Design” // 3. Q&A //
Copyright 2010. Nobuya Sato. Private and Confidential. 3
First Off
Number
19 + 2 = 2191
Programmers, SEs //Designers //Other //--------------------------------31 atnds
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Agenda
1. Personal Profile // 2. What is “Design” // 3. Q&A //
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Personal Profile
Nobuya Sato is
nobsato //Experience Designer //Design Strategist //+ User Experience, IA, Web Design, Usability… and more.
Mobile Gadget Geek //Father of Komorizo (1y7m) //
6
previously…
Business Architects Inc. //Project Lead, PM, UX Designer, IA //5yrs9m //Complex Large-scale Project //Corporate Website //Enterprise IA //Globalization //Global Web Strategy //
Personal Profile
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Agenda
1. Personal Profile // 2. What is “Design” //3. Q&A //
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What is “Design”
Design is
広告
建築
プロダクトデザイン
カーデザイン
インテリアデザイン
ファッションデザイン
Webデザイン
UIデザイン
----------機能性
Art work by G.R. “Exper”
Copyright 2010. Nobuya Sato. Private and Confidential.
What is “Design”
Design is
Functionality //
9Photo by Shirley Buxton
Copyright 2010. Nobuya Sato. Private and Confidential.
What is “Design”
Design is
Functionality //
Forms follow function形態は機能に従う。
by Louis Henry Sullivan
10
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What is “Design”
Design is
Functionality //
Function first, then form造形は機能に従うものであり、国を超えて、世界的に統一された様式をもたらすものである。
by Walter A. G. Gropius, Bauhaus
Copyright 2010. Nobuya Sato. Private and Confidential.
What is “Design”
Design is
Functionality //
How design strategies are shaping future of businessデザインはビジネス戦略であってアートではない。
by Hertmut Esslinger, frog design
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What is “Design”
Design is
Functionality //
Design is not just what it looks like and feels like. Design is how it works.デザインとは、それがいかに機能するかだ。
by Steve Jobs, Apple Inc
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Copyright 2010. Nobuya Sato. Private and Confidential.
What is “Design”
Design is
All about planning the functionality of something //
計画的な行為
機能性
14Photo by Phil Thuma
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What is “Design”
Design is not Art
広告
建築
プロダクトデザイン
カーデザイン
インテリアデザイン
ファッションデザイン
Webデザイン
UIデザイン
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What is “Design”
Design is not Art
User in action //相手がいるもの
Always function-able //常に機能するもの
使いやすい
見つけやすい
分かりやすい
信頼できる
etc
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What is “Design”
User Experience
UX 7 Honeycomb //最良の経験は7つの側面から
by Peter Morville, Semantic Studios
役に立つ
使いやすい
好ましい
価値がある
見つけやすい
入手しやすい
信頼できる
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Agenda
1. Personal Profile // 2. What is “Design” //3. Q&A //
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Agenda
1. Personal Profile // 2. What is “Design” //
1. Design Principle //2. Design Expertise //3. Recommend Books //
3. Q&A //
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Agenda
1. Personal Profile // 2. What is “Design” //
1. Design Principle //2. Design Expertise //3. Recommend Books //
3. Q&A //
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Design Principle
Making Rule
Color Scheme //Font / Typography //Shape //+Inter-action //Flow //
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Design Principle
Color Scheme色彩
コンセプト //トーン / 世界観 //効果 //ホワイトスペース //
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Design Principle
Font / Typography文字
マナー / 流儀 //情報伝達 //強弱 / リズム //可読性 //
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Design Principle
Shape形
硬さ / 柔らかさ //印象 //素材感 //
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Design Principle
Inter-action相互作用
原因と結果 //反応 //対話 //振る舞い //
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Design Principle
Flow流れ
分かりやすさ //無駄のないプロセス //邪魔しない割り込み //気持よさ //
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Agenda
1. Personal Profile // 2. What is “Design” //
1. Design Principle //2. Design Expertise //3. Recommend Books //
3. Q&A //
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Design Expertise
- Clement Mok, Sapient & AIGA (2000)
UI
Role / Profession
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Agenda
1. Personal Profile // 2. What is “Design” //
1. Design Principle //2. Design Expertise //3. Recommend Books //
3. Q&A //
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Recommend Books
Further Reading
実践的デザインパターン //原則とパターン //最適なUXの設計 //理論と実践 //
Copyright 2009. Nobuya Sato Private and Confidential
Recommend Books
デザイニング・インターフェース
実践的デザインパターン //DesigningInterfaces.com
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Recommend Books
デザイニング・ウェブインターフェース
原則とパターン //
Copyright 2009. Nobuya Sato Private and Confidential
Recommend Books
デザイニング・ウェブナビゲーション
最適なUXの設計 //
33
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Recommend Books
WEBデザインメソッド
理論と実践 //
34
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Agenda
1. Personal Profile // 2. What is “Design” //3. Q&A //
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Thank you.
佐藤 伸哉
Nobuya SatoExperience Designernobsato@nobsato.com
http://twitter.com/nobsatohttp://facebook.com/nobsatohttp://slideshare.com/nobsato
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