andy levey, culturegeek

THE REVOLUTION WILL BE

SNAPCHATTEDOR BROADCAST LIVE ON FACEBOOK

@ANDYLEVEY

WE’RE LIVE• THE STATE OF THE STATE• THE TOOLS• WHY DOES IT MATTER AND HOW IS IT RELEVANT FOR YOU• CASE STUDIES• HOW YOU TOO CAN GO LIVE

THE CURRENT STATE OF SOCIAL BROADCASTING

WATERMELONS• 800K VIEWERS IN REAL TIME

DURING 45 MIN BROADCAST• 10M OVERALL VIEWS POST LIVE

BROADCAST• 315K COMMENTS IN REAL TIME• GLOBAL TWITTER TRENDING TOPIC

TACOS• MOST SNAPCHAT VIEWS EVER• 224M VIEWS IN ONE DAY• 2,592 VIEWS PER SECOND• 12.5 YEARS WORTH OF VIEWING

CHEWBACCA• 154M VIEWS TO DATE• 50M VIEWS IN 24 HOURS• MOST VIEWED VIDEO IN HISTORY OF FACEBOOK• COUNTLESS NEWS COVERAGE• ESTIMATED 1M UNITS SOLD• ACTION FIGURE CREATED

SNAPCHAT• 150M DAILY ACTIVE USERS• 9K SNAPS PER MINUTE• 10B DAILY VIDEO VIEWS

• DISCOVERABLE STORY LAYOUT• AVERAGE IN-APP TIME SPENT: 30 MINUTES DAILY

FACEBOOK (LIVE)• 1.65B ACTIVE MONTHLY USERS• 1.5B ACTIVE MONTHLY MOBILE USERS• 9B DAILY VIDEO VIEWS• DISCOVERABLE LIVE MAP• AVERAGE IN-APP TIME SPENT: 20 MINUTES DAILY

WHY SHOULD YOU CARE?• LOW COST YET HIGH IMPACT• ATTRACTING GLOBAL AUDIENCE• MORE EFFECTIVE THAN TV• ABILITY TO RETARGET BASED

ON VIEWERS

• ENGAGE YOUR COMMUNITY IN REAL TIME• CREATE YOUR OWN “TV”

NETWORK AND PROGRAMMING

CASE STUDY 1: CIRQUE DU SOLEIL• 2 WEEKLY SERIES: “CIRQUE

SESSIONS”/CIRQUESNAPS• BACKSTAGE TOURS• PREMIERE COVERAGE• FAN COLLABORATION• AVERAGE VIEWS PER

EPISODE:• FB LIVE: 40K• SNAPCHAT: 15K

CASE STUDY 2: LOS ANGELES COUNTY MUSEUM OF ART (LACMA)

• MAKING ART RELEVANT TO A YOUNGER DEMO• ENGAGEMENT

PROGRAM FOR MUSEUM GOERS• 1 IMAGE – 12K VIEWS

IN 36 MINUTES

LEADERS IN THE FIELD• NATIONAL PUBLIC

RADIO

• GARY VAYNERCHUK

• TASTEMADE

BEST PRACTICES:• STORY/ STORY BOARD/SCRIPT• SCOUT/SPECS/TECH• REHEARSE• PROMOTE/TUNE-IN ALERTS/POST PROMOTE/RETARGET• SAVE AND RE-USE

THE FUTURE:• LIVE INTERACTIVE PUBLICATIONS• NICHE BRANDED CHANNELS• EXPANDED, ENHANCED, ENRICHED, AND MORE

ENGAGING EXPERIENCES

RECAP:• CREATE YOUR OWN NETWORK• ATTRACT AND ENGAGE YOUR AUDIENCE• BRING THEM INTO YOUR WORLD• PRACTICE, PRACTICE, PRACTICE