anfo-seminar: social media roi. "redd verden, med sosiale medier?"

REDD VERDEN..MED SOSIALE MEDIER!

©Beate Sørum 2014

Økonom!

Return on (%) = Overskudd * 100investment Investering

ROI ER ET REGNESTYKKE!!!

Return on (%) = Overskudd * 100investment Investering

ROI ER ET REGNESTYKKE!!!

•Godt og blandet•Harde tall•Myke verdier (ikke ROI)

• Finansiere forskning

• Kreftomsorg

• Forebygging

• Politisk påvirkning

• Informasjon

• Kreft i globalt perspektiv

85%

13%

2%

AdministrasjonSkaffe intekterFormål

Helene og Mari

Dragvoll og Øvre Stokkan barnehage

40 kg50-øringer

Alt vi gjør handler om ROI.

CC BY-NC-SA 2.0flickr.com/photos/jeremylim/

Malcolm Gladwell«The revolution won’t be tweeted»

[..]describes "feel-good" measures, in support of an issue or social cause, that have little or no practical effect[..]

Slacktivisme

https://www.youtube.com/watch?v=CgwhdgD1oEU

Slacktivismemy ass.

The myth of slacktvism• As likely as non-social media promoters to donate• Twice as likely to volunteer their time• Twice as likely to take part in events like charity walks• More than twice as likely to buy products or services

from companies that supported the cause• Three times as likely to solicit donations on behalf of

their cause• More than four times as likely to encourage others

to sign a petition or contact political representativeshttp://razoofoundation.org/2011/10/unraveling-the-myth-of-slacktivism/

The myth of slacktvism• As likely as non-social media promoters to donate• Twice as likely to volunteer their time• Twice as likely to take part in events like charity walks• More than twice as likely to buy products or services

from companies that supported the cause• Three times as likely to solicit donations on behalf of

their cause• More than four times as likely to encourage others

to sign a petition or contact political representativeshttp://razoofoundation.org/2011/10/unraveling-the-myth-of-slacktivism/

Slacktivsmemy ass.

ROI: 1,6 x

Bli medlem

ROI: 1,5 x

Bli medlem

2,5 %

6,5 %

7,3 %

OMG så effektivt!

:-D

15 % 17 % 10 %

https://www.youtube.com/watch?v=NB3NPNM4xgo

@martiiine

Ekte historier

5.000 av dem..

CC BY-NC-SA 2.0https://www.flickr.com/damiel

@ju

neki

mik

o

20.000 svar

Thank ALL the donors

Source: fundraisergrrl.tumblr.com

92 chats

Jeg har en føflekk på leggen som klør og blør litt

- det er ikke noe å være bekymret for vel?

Hun oppdaget

sannsynligvis sin føflekk-kreft i tide.

Ok da. Dét er ROI.

Tusen takk! SPØRSMÅL?

@BeateSorum