authorship authority smx_london051513-simmons-final

From Authorshipto Authority

Why ClaimingYour Identity Matters

@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency

• Essex lad

@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency

• Essex lad• Spurs supporter

@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency

• Essex lad• Spurs supporter• “Visited” US 1982

@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency

• Essex lad• Spurs supporter• “Visited” US 1982• Started SEO 1997

@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency

• Essex lad• Spurs supporter• “Visited” US 1982• Started SEO 1997• Joined The Search Agency 2008• 220 employees around the world• “Agent Algo” #OrangeFedora

@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency

• Essex lad• Spurs supporter• “Visited” US 1982• Started SEO 1997• Joined The Search Agency 2008• 220 employees around the world• “Agent Algo” #OrangeFedora

• Still an Essex lad

@simmonet #SMXGrant SimmonsDirector SEO & Social ProductThe Search Agency

SEO

From Authorshipto Authority

Why ClaimingYour Identity Matters

@simmonet #SMX

Content is KingAuthority Content is “Kingier”+ Authority

Content is KingAuthority Content is “Kingier”

@simmonet #SMX

Kingier ?

@simmonet #SMX

Kingier likeKing Kong!

@simmonet #SMX

Kingier ContentNot like the old days…

Kingier ContentQuality over Quantity!

Unique

Kingier ContentQuality

EngagingRelevant

Trusted

Trusted

Kingier ContentQuality

trust = links

@simmonet #SMX

(of course links are still important)

old

BUT…

Until…

Links were / are relatively easy to ‘game’

trust = links

@simmonet #SMX

new

trust = authority

@simmonet #SMX

(of course links are still important)

new

authority is

@simmonet #SMX

known credible topic expert

Entities to Identities

@simmonet SMX

Claim & Connect

known

known credible topic expert• Connecting;

known entitiesto known identities

• Social / Google+• Rel = author

Establish Credibility

@simmonet SMX

Create Worthy Content

credible

known credible topic expertAlgorithmic ‘review’Human review

@simmonet #SMX www.google.com/insidesearch/howsearchworks/thestory/

• Links• Engagement

known credible topic expert• What Expertise?– Focus–Consistent

@simmonet #SMX

• What Signals?– Yes… links –Citations / Co-citations–Associations / Affiliations– Social Mentions / Sentiment– “Digital footprint”

Build Your Digital Footprint

@simmonet #SMX

Mentions. Associations. Citations. Connections. Links.+ 1’s

shares likes

tweets Chatter

bookmarkssentiment.

bananas

Kingier Content Inspires Interaction

Love your contentTold my friends!

@simmonet #SMX

Can’t fake it…

Kings don’t need to cheat

Well you can…

… but why?

@simmonet #SMX

So howdo webuildKingier?andwhy?

Building Authority (kingier)• Claim & Connect– Google+ / Other profiles

• Build Credibility– Create great content (worthy)

• Expand Your Footprint– Onsite, social / guest / PR

• Follow the Rules– Kings don’t (need to) cheat

• Engage!– Inspire interactions– Social signals

@simmonet #SMX

Success?

Why ClaimingYour Identity Matters

@simmonet SMX

“We’re (Google) doing a better job of detecting when someone is sort of an authority in a specific space… and trying to make sure that those rank a little more highly if you’re some sort of authority...”

@simmonet #SMX

matt kong cutts

Kingier Success• Better Visibility– “Brand” factor (trust)– Authorities rank

• Better “Clickability”– SERP display

• Links Build Themselves– Well not exactly…

More likely organically• And…– It’s good to be the King

Thank you!

You get bananas

Grant Simmons

grant@thesearchagency.com

@simmonet

linkedin.com/in/simmonet

www.thesearchagency.co.uk

www.thesearchagency.com

www.thesearchagents.com

From Authorshipto Authority

Why ClaimingYour Identity Matters