b2h how technology can help us build stronger relationships than ever before
Post on 13-Apr-2017
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B2HBusiness to Human
How technology can help us build stronger relationships
than ever before
We fear that technology creates a
distance between us…
Technology = Human
Humans are tool builders it is our nature
Why do we innovate?
We are driven by the desire to connect with each other
…well not always
…why do we travel?
…further
…faster
…far away!
We will do anything it takes to connect with each other! This obsession is what drives our technological innova@on
…indirectly
…efficiently
…in real @me
…in real @me…all the @me
…with everybody at once
…see each other
…sleep with each other!
Technology becomes irresis@ble when it lets us connect with each other
Why does this maCer?
Beyond B2B and B2C
Today we have a direct connection…
Welcome to the B2H era! Business is personal… more than ever before
4 mega-trends that are redefining our future
ARTIFICIAL INTELLIGENCE
GLOBAL CONNECTIVITY
BIG DATA
VIRTUAL REALITY
Virtual Reality
Will we s@ll need offices in 2025?
Will we s@ll need our devices?
Will we s@ll travel for business?
The Clinton Global Initiative takes you to Africa
VR is not only about the technology
It’s about the new standards and expecta@ons
it sets
INSTANTON-DEMAND EXPERIENCES
GAMIFICATION HUMAN MIGRATION
DEMATERIALIZATION EDITED REALITY
EDUCATIONFLOW / PRODUCTIVITY
VR
What is your VR strategy?
How will you earn a place in someone’s virtual world?
Global Connectivity
Another 3-4 billion people will come online in the next 5 years!
Billions of new voices and minds
Blockchain The infrastructure of certainty
The next evolu@on of the internet
Total secure integra@on of billions of humans and trillions of devices
46,2%
15-44
19,7% 45-64
7,9%65+
source: UN, Dept. of Economic and Social Affairs, Population Division (2011).
26,1%
0-14
Global Age Groups
Meet your new customer…
This generation thinks it is totally normal to make
VIRTUAL human connections
What does global connec@vity really mean?
CULTURE COCKTAIL
BILLIONS OF NEW VOICES AND MINDS
TOTAL TRANSPARENCY
NO BORDERS SYSTEMATIC TRUST
GCDISINTERMEDIATION
Big Data
The internet of things
The end of guessing
“The internet will soon disappear…”
Eric Schmidt - CEO, Alphabet
Intelligenceis not about what you know but how fast you can learn and adapt
Competitive advantage
PARALYSIS BY ANALYSIS
BUSINESS DEVELOPMENT
SMART UNIVERSE
PRODUCT DEVELOPMENT MARKETING
BDCOMPETITIVE POSITIONING
RESEARCH
But how do we make sense of all the data?
Artificial Intelligence
AI is NOT human!
Learning how to think
AI is already stealing technical and knowledge jobs…
…but it is far from making real human connec@ons
Language barriers?
The beginning of the end of work as we know it
Power redefined
RECRUITMENT
TRAINING / EDUCATION
TALENT / SKILLS
PRODUCT DEVELOPMENT MARKETING
AIHUMAN/MACHINE BOUNDARIES
But it is not about the tech..
It never is, really!
You are already using all these technologies!
Technology only thrives if it becomes simple to use
Together these companies are on a mission to provide you with the VIRTUAL tools that will help you easily CONNECT with people, powered by DATA and ARTIFICIAL INTELLIGENCE
Don’t misunderstand the purpose of technology!
Those who can make real HUMAN connections in a VIRTUAL world will win
New skills required
HumanAutomated
Marketing
Customer Service
LogisticsIT
Management
Finance
Human Resources
Community Management
Research
Sales & Business Development
Leve
l of c
ompe
titiv
e edg
e
HumanAutomated
Leve
l of c
ompe
titiv
e edg
e
Marketing
Customer Service
LogisticsIT
Management
Finance
Human Resources
Community Management
Research
Sales & Business Development
Key areas for recruitment &
training
Jobs that require social skills and emotional intelligence
Create amazing customer experiences
Let’s talk!
Knowledge will come naturally with technology. THE FOCUS WILL BE ON SOCIAL SKILLS
knowledge
trust
relationship relationship
knowledge
relationship
knowledge
trust
relationship
knowledge
trust
relationship
knowledge
trust
Prospect zone
Client zone
Earn relationships of trust
The new race is about making REAL human connec@ons in a
virtual world
The biggest business and employment opportunity ever!
www.BD-Insider.com
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