babta (bay areas business travel association) presentation 09-18-13

Building a professional toolkit: what are our future industry leaders learning and expecting from us

David L. Jones, Ph.D.Administrative Director

Department of Hospitality Management

Me & Business Travel Management

Agenda

• Hospitality and Tourism Education Today

• USF Department of Hospitality Management Curriculum

and Positioning

• Building Gen Y Professional Toolkit

• Introducing the Hospitality Management Association

Project

Hospitality and Tourism Education

Evolution of Hospitality and Tourism University Education

European Wave - 1893

North American Wave - 1922

Asian Wave – Today

Ecole Hoteliere Lausanne

Cornell University

Hong Kong Polytechnic UniversitySchool of Hotel and Tourism Management

Asian Wave

Hospitality and Tourism Industry

Success of Asian Hospitality IndustryHotels• Shangri-La

• Peninsula

• Mandarin Oriental

• Dusit Hotels

• Nikko

• Okura

• Oberoi

• Lotte

• Shilla

• Pan Pacific

… and many more

Airlines• Cathay Pacific

• Singapore Airlines

• Thai Airways

• Korean Air

• Asiana

• Japan Airlines

• ANA

• Qantas

… and others

Business

HomeEducationalInstitutions

Society

Development of Service Culture

Capitalizing on the Asian Wave

USF Department of Hospitality Management

University Resources

Students

Industry

Faculty

Four-legged Stool

Academia

Industry

Co-creation of Curriculum

Determine Competencies - Industry Focus

Groups

Develop Potential Courses - Faculty

Hospitality Management Curriculum with Industry Focused Competencies

• Hotel & Restaurant Management Track• Meeting & Event Management Track

Prioritize Courses -

Industry Focus Groups &

Faculty

Final Result

Establishing Our ‘Blue Ocean’

Three Pillars of Excellence

Glo

bal M

eetin

gs &

Even

ts

Eco &

Eth

os

Wellb

ein

g &

Qu

ality

of L

ife

Creating the Dialog

• LinkedIn Grou

• Annual Hospitality Industry Symposium

• Future Quarterly Senior Executive Roundtables

Building the Professional Toolkit

Secret Formula

25 + 22 = 18

Secret Formula

25 + 22 = 18

Grandpa!!

Teaching the Y Generation

Building the Toolkit

Classroom Reality

• 800 hours of work industry experience

• Capstone courses

Reality versus Expectation

Generation Gap

Hospitality Management Association Project

Thank You

Questions?