barbara’s story eileen sills, cbe chief nurse & director of patient experience january 2014
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Barbara’s Story
Eileen Sills, CBE
Chief Nurse & Director of Patient Experience
January 2014
• How do you successfully get 13,200 staff to think differently about caring for older people and those with dementia?
• You certainly don't do it in the traditional way
• You 'pull on the heart strings' of the organisation
• You tell it from the voice of a patient
• But you can’t put one patient in front of 13,200 staff…
You create a film, so simple but so powerful - you create a drama
Images – Sarah Bickford
• September 2012 we launched the film and we made it mandatory for all to attend
• Only a small number of staff ran the sessions to ensure consistency
• The film is a short 10 minute film followed by a 45 minute session pulling the film apart and getting staff to think about there own behaviours and the impact it can have
• To date we have trained 13,000 staff plus many more staff externally
The initial impact
• Due to its simplicity many found themselves becoming very emotional
• The whole organisation just began to talk about Barbara's Story
• Everybody wanted to be part of it, we didn't have to chase staff to attend
• We identified staff who needed help in their personal lives
Evaluation
• Formal evaluation led by London South Bank University
• 1240 staff sent written comments & 67 staff participated in 10 focus groups
• 6 themes emerged from the written comments– Personal reflections on the film– What I will do in my personal life– What I will do in my professional life– What the organisation should do (general comments and training)– What others should do– Other comments
• Most comments related to what staff would do in their professional lives
Findings
• Raised awareness of the needs of older people and those with a dementia
• Evidence of staff doing things differently
• Prompted staff to think more broadly rather then just in their own silo
• Evidence of a culture change, making the Trust values real
• Evidence that staff felt more able to give more time and supported to give more time
• Specific examples of how to do things differently and suggestions for the future
Next steps
• First episode funded by the Burdett Trust into a training package free to anyone who wants it
• Training packages so far have been sent to;
• Australia
• Canada
• Denmark
• Japan
• Germany
• Sweden
• USA
Six more episodes filmed, tracking her journey as her health changes
• After 33 years in the NHS
• I feel I have done something worthwhile that will have a lasting impact
• Thank you!
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