betavine history
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Betavine HistoryMay 2006 - present
Stephen Wolak21st July 2010
Betavine Launch
• First Mobile Network Operator to launch an open innovation website – Jan 2007• First Vodafone initiative to be launched without press releases, relied on the
blogosphere to get the word out.
Betavine Evolution
Groovtech History
• Project started in 2001 by Stephen Wolak as the Service Enabling Technologies Demonstration Facility (SETDF) to be used for local demonstrations and trials.
• Sample of past projects:– Mobile Conference Assistant (2004 & 2005)– Mobile Application Provisioning used by Group Marketing– Location based moblogging– NFC Trial at HQ– Mobile Communities Builder
• Branded “GroovTech” in 2004 by Peter Thompson.
Groovtech v1 (pre-launch)
Groovtech v2 (pre-launch)
Groovtech v3 (pre-launch)
BetaHive – unable to secure URL
BetaVibes – near missChanged to Betavine by Stephen Wolak before going live.
Bvine – early design (pre-launch)
Vodafone Betavine is born …(pre-launch)
Vodafone downloads …(pre-launch)
Betavine Launch – Jan 2007
Betavine forge – March 07
Student Competitions – April 2007
Student Competitions - May 07
Betavine API launched - June 07
Betavine Student Externship - July 07
VF UK Content Adaptation – Sept 07
Betavine re-structured – Oct 07
Betavine re-branded design - Nov 07
Betavine re-branded – Dec 07
Betavine.mobi launched – Jan 08
GM Apps Store – May 08
Feedback request following download
VF Spain live! Integration – May 08
VF Spain Live! VF Spain Live! Legal click through
VF Spain featured appsDownload page
VF Spain Live!
Betavine re-built – July 08
VF Germany live! – Sept 08
Betavine – October 08
Betavine banners - Dec 08
Internal Communications - Vital
Vital Article
Widget Comp – Mar 09
Betavine v3 – May 09
Betavine 3.1.2 – July 09
Vodacom Launch – Sept 09
Vodacom mockup – Sept 09
Event promotion – Sept 09
Betavine v4.0 – Betavine Social Exchange
Betavine 4.1 – Christmas 2009
The final cut …
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