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BRUSSEL - 25 MAART 2019 PETER ROSSEEL
Director MCR, Spin-off KULeuvenVisiting Professor University of Leuven
De gouden driehoek visie-leiderschap-cultuur. Waarom gedragsverandering zo moeilijk is en
wat je eraan kan doen.
@Rosseel_Peter www.mcr-consulting.be
Over digitalisering, innovatie en transformatie
Omgaan met disruptie
© Copyright.Deze slides mogen niet gebruikt en/of
gedeeld/verdeel worden in welke vorm dan ook zonder schriftelijke toestemming
van MCR en Peter Rosseel.
MCR is a spin-off company of the University of Leuven (Belgium)
Model for strategy implementation, business transformation, leadership and learning
Working across organisations and country cultures: 300 organisations worldwide
Profit sector, semi government, government
Just naming a few organisations MCR work with
• British American Tobacco ( in 65 countries)
• Mozambique Leaf Tobacco Company /Universal Leaf
• University of the Free State , South Africa
• Pick’nPay, South Africa
• William Grant & Sons, UK (Glenfiddich and Hendrick’s Gin)
• Solar - Coca Cola, Brazil
• JCC, Brazil (building and managing shopping malls)
• Nationale Nederlanden Poland and The Netherlands
• Izico, The Netherlands (inventors of the Bicky Burger)
• Boehringer-Ingelheim (Pharma) - Taiwan
• General Mills UK (Pastries)
• EMC2 ( (ICT hardware & software)
• IDC - Analysts
• Sodexo Europe
• Mead Johnson Nutrition Europe
• Newsprinters, UK
• Merck, Canada
• Unilver, Kenia
• COMPASS GROUP
• Dataflow (Ausy Belux)
• STACI Belgium
• Tobania – IT consultants
• Mydibel
• Ninatrans (Transportation)
• Cras Woodshops Group
• KBC Bank – ING Bank - BNP Parisbas Fortis
• AEXIS – Financial consultants
• Umicore
• Promoplan
• University Hospitals of Ghent and Brussels
• University College Leuven Limburg (UCLL)
• Instituut voor de Overheid (KULeuven)
• CEVORA/CEFORA
• FAMIFED
• City of Geel, City of Beringen, City of Turnhout, City of Ternat, City of Knokke-Heist, City of Ostend.
• Home care center Woonzorgnet Dijleland
• Fonds for professional diseases (FOD)
• Fonds for accidents at work (FOD)
• Ministry of Foreign Affaires
• Psychiatric centre O.L.V. Brugge
• Province of Vlaams-Brabant, West-Vlaanderen &Oost-Vlaanderen
INTERNATIONAL BELGIUM
A holistic approach
Strategy
Strategic implementation
plan
Change & transformation
Strong Leadership
Genuine LearningEngaging the whole
organisation
© Peter Rosseel en MCR
Creating Commitment for results
Inform
Engage
Empower
Change (behaviour)
70%
30%
-70%
30%
70%
+70%
Fail Succeed
© Peter Rosseel en MCR
The world we live in
The 4th industrial revolution
(Industry 4.0)
Genuine Learning - Agility – innovationInform- engage – empower – change behaviour
© Peter Rosseel en MCR
Digitalisering – technologische definitie
Nearly instant, free, and flawless ability to connect people, devices, and physical objects anywhere.
McKinsey&Company, January 2018
Digitalization
In general: "In an efficient way making use of the technology available to increase customer experience."
In organisations:"In an efficient way making use of the technology available to transform your organisation in such a way that it increases employee engagement and customer experience."
Relational
Genuine Learning - Agility – innovationInform – engage – empower – change behaviour
CREATING COMMITMENT FOR RESULTS
FROM STRATEGY TO EXECUTION
Execution
Strategic Leadership Agenda
(SLA) C
Personal Leadership Agenda
Campaign Plan
Organisation strategy
95% of allorganisationsdo not have a
culture of engagement
LeadershipExternal Internal
E v i d e n c e – b a s e d E x p e r i m e n t i n g
Vision
Strategic Plan [Digital]
Operating ModelFive levers:1. Lean Process Design2. Digitization3. Intelligent process automation4. Advanced analytics5. Business Process outsourcing
Customer experience & convenience – delight
Customer journey
[85%:90% score individual touch points – 60% overall].
Customer Collaboration Model
[Also with partners & competitors]
Bold thinking – Bold moves
Basics right: product, price, service, brand.
Redefine measures of success. Marketshare.• First to market with innovation• Leading on productivity• Working with other businesses in the ecosystem [stop us vs
them]
•Processes support the journey and are not siloed•Digital savvy talent + p.o.v. of other.•Culture – Agile (happy customers – happy
employees)
DigitalizationFrom incremental improvement [change], to bold moves [transformation]
StrategyExecution
© copyright Peter Rosseel & MCR
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