brands your sub points brand vs. logo brand a type of product manufactured by a particular company...

Not All Apples and Oranges

Brands, Logos, Slogans, and Trademarks

Brands

• Your Sub Points

Brand vs. Logo

Brand vs. Logo

Brand• a type of product

manufactured by a particular company under a particular name

• “a new brand of detergent”

Logo• a symbol or other design

adopted by an organization to identify its products, uniform, vehicles, etc.

• “Each Olympic logo is a work of art.”

BrandingBranding is a concept that stretches far beyond identity design, and in order to design a logo that truly reflects the core identity of the brand for which its being designed, one must understand the positioning of this brand.

Brand positioning is about the relationship of one brand to other brands, usually primary competitors.

Brand vs. Trademark

Brand vs. Trademark

Brand• a type of product

manufactured by a particular company under a particular name

• “a new brand of detergent”

Trademark• a symbol, word, or words

legally registered or established by use as representing a company or product.

• “They are counterfeiting trademarked goods.”

MottoAn identifying statement

Doctrine of Foreign EquivalentsThe doctrine of foreign equivalents is a rule applied in United States trademark law which requires courts and the TTAB to translate foreign words in determining whether they are registrable as trademarks, or confusingly similar with existing marks. The doctrine is intended to protect consumers within the United States from confusion or deception caused by the use of terms in different languages.

Source: Wikipedia

Top 10 Trademarks in Slovenia

Logo vs. Trademark

Slogans

• Jingles• Advertisements (Ads)

• Ho, ho, ho…Green Giant!• Like a good neighbor, State Farm is there.• I am stuck on Band-Aid Brand, ‘cause

Band-Aid’s stuck on me!• Gimme a break! • Meow, meow, meow, meow…

• “Juicy Fruit, the taste is gonna move ya!”• If I were an Oscar Mayer weiner….

– Weiner Selects– Weinermobile

• Come On Let’s Play!– I don’t wanna grow up….– Magical Place

• I’d like to teach the world to sing in perfect harmony.

HIDDEN SYMBOLS IN LOGOSYahoo BuzzFeed

Who Owns Who

10 Companies That Control the World’s Food

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