build a community around you: apis & the linkedin ecosystem | talent connect vegas 2013

  Adit Gupta  API Solutions Consultant,

LinkedIn

Build a Community Around YOUAmplify with LinkedIn Plugins

  Manisha Gupta  Sr. Manager, Product Consulting,

LinkedIn

  Monique Douglas  Microsoft

Agenda

Part I

From Talent Pools to Talent Community

LinkedIn: The Principles Behind the Largest Professional Talent Community

Power your Career Site with LinkedIn Plugins & Amplifiers

Part II

Thought Leadership by Microsoft

Part III

Recruiter Integrations

Questions and Comments

Talent Pool or Talent Community

Talent communities bring your talent pools to life

 Increase your reach and enrich the member’s engagement.

Your

Company

The Principles Behind the Largest Professional Talent Community

LinkedIn:

2.7M+IT executives

47M+business decision makersIT professionals

14M+

members worldwide

>2 newmembers per second

189Mmonthly unique visitors

238M+

Leverage the power of LinkedIn to

Develop your community

IdentityConnect, find, and be found

People they may know

Jobs they may be interested in

Companies they may want to follow

Groups they may like

Apply with their LinkedIn Profile

228 M+ Professional get personalized treatment

InsightsBe great at what you do

Feb 2012

2B+ Network UpdatesViewed Weekly2 M+ professional

groups

EverywhereWorking everywhere our members work

100 K+ API Developers

Pillars behind the largest professional community

11

Identity

Connect, find, and be found

Insights

Be great at what you do

Everywhere

We work where our members work

Two powerful assets: LinkedIn and your career site

Use LinkedIn platform to

increase

traffic and reach

About Product Careers

CareersInterested in xyzCo?Learn about our company and culture.

Use LinkedIn plugins/amplifiers to

amplifycandidate engagement

LinkedIn Plugins & Amplifiers:How They Can Work For You

LinkedIn Plugins

Job Wrapping

Use as Amplifiers

Job Wrapping

Brand Amplifiers

Job Wrapping

Increase your reach

Jobs Amplifiers

Job Wrapping

Drive higher engagement

LinkedIn Amplifiers

Drive higher engagement

Jobs AmplifierBrand AmplifierIncrease your reach

Increase your reach

Brand Amplifier

Brand Amplifier

Viral impact: Increase your reach…

Social context: Who do I know?

1

Engage them with “Follow.”

2

Convert into advocates with “Share.” Their network is now aware of YOU.

3

Step 1. Provide social context on your career site

Member Profile Plugin Company Insider Plugin

Personalized info: How am I connected to…

Step 2. Engage your spectators with “Follow”

Company Insider Plugin1-click follow

Status update in member feed

Grow your follower ecosytem

71% followers interested in career opportunities

Step 3. Convert your followers into social participants with “Share”

Or you can encourage them to share articles on your career site

1.5 clicks back to career site for every share on LinkedIn

Your followers can share your news on LinkedIn

Like Comment Share

Brand Amplifier: Provide insights about you, where your candidate is, and increase your reach

Viral impact: Increase your reach…

Social context: Who do I know?

1

Engage them with “Follow.”

2

Convert into advocates with “Share.” Their network is now aware of YOU.

3

Drive higher engagement

Jobs Amplifier

Jobs Amplifier

Finally, simplify by the apply experience using “apply with LinkedIn”

3

About Product Careers

Your Corporate Website

CareersInterested in xyzCo?Learn about our company and culture.

Show targeted jobs on your career site with LinkedIn plugins.

2

xyzCo – San Francisco Bay AreaProduct Marketing Manager

Jobs You May Be Interested In

LinkedIn Job Page

xyzCo

Get your jobs on LinkedIn In

1

Drive higher engagement…

Step 1. Get your jobs on LinkedIn with Job Wrapping

Automatically post jobs from your career site to LinkedIn job slots

40%+ Jobs Wrapped

Java Engineer

xyzCoJava Engineer

Jobs You May Be Interested In

Product Marketing

Manager

xyzCoProduct Marketing Manager

Jobs You May Be Interested In

Finance Analyst

xyzCoFinance Manager

Jobs You May Be Interested In

Step 2. Boost engagement with targeted jobs on your career site using the JYMBII plugin

55% job applications through JYMBII

About Product Careers

Your Corporate Website

Jobs You May Be Interested In

Personalized Jobs

Careers

Step 3. Simplify the apply process with Apply with LinkedIn

8 standard ATS integrated

Jobs Amplifier: boost engagement on your career site with targeted jobs and easy apply process

Finally, simplify by the apply experience using “apply with LinkedIn”

3

About Product Careers

Your Corporate Website

CareersInterested in xyzCo?Learn about our company and culture.

Show targeted jobs on your career site with LinkedIn plugins.

2

xyzCo – San Francisco Bay AreaProduct Marketing Manager

Jobs You May Be Interested In

LinkedIn Job Page

xyzCo

Get your jobs on LinkedIn In

1

Drive higher engagement…

Leveraging LinkedIn To Power Talent Community

Thought Leadership

Microsoft Experience before the integration

LinkedIn Amplifiers enriched the candidate experience

29% Job views come from LinkedIn JYMBII

Microsoft Career Site powered by LinkedIn

31% Applies come from JYMBII

Some things to keep in mind as you plan this

Approval: Build internal consensus to use another companies plugins

Time line: Get in line for this change for the website

Ecosystem: It is important to keep the candidate experience seamless

Insights for your recruiting team

Recruiter Integrations

Cross System Awareness bring profiles in your ATS back to life

ATS

Displays current LinkedIn member info inside your ATS. Recruiter users can take action (InMail, add to project etc.) within widget displayed in the ATS

Recruiter users see in ATS badge inside “Recruiter’ for matched profiles

5 ATS Integrated

Invest in growing your Talent Community

LinkedIn Plugins and Amplifiers:

Higher reach and engagement on your Career Sites

Recruiter Integration:Richer insights about the candidates to your recruiters within the ATS or CRM.