building pivo, the finnish mobile wallet - nordkapp - #sda15
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www.nordkapp.fi@Nordkapp
Mobile Wallet Pivo Service Design Achievement 2014
Sami Niemelä Creative Director sami@nordkapp.fi @samin
Jussi Juntunen Service Designer jussi.juntunen@op.fi
#sda15
www.nordkapp.fi@Nordkapp
Nordkapp designs products and services which help our clients turn the internet into business and experiences people love to interact with.
Nordkapp auttaa asiakkaitaan muotoilemaan internetistä liiketoimintaa, kuluttajapalveluita ja sovelluksia joita ihmiset haluavat käyttää päivittäin.
#sda15
www.nordkapp.fi@Nordkapp
OldService Design Product Design
Why
What we do?
HowWhat
Insightful Strategic Visionary
Lean Shipping Detailed
Conceptual Inventive
Forward looking
Jussi Juntunen Service Designer
Sami Niemelä Visual Lead, Product Design
Jukka Koops, Timo Rostedt: Visual Design
tReeta Laamo / Redanblue, icon production
Product owner Design & development
1.0 Product Design Visual Design
Marketing Naming
Visual IdentityMedia agency
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PO-TEAM Kristian Luoma Tuomas Jomppanen Jussi Juntunen Hanna Huusko Laura Kanniainen SOCIAL MEDIA Heli Piilola GRAPHICS Veera Lindholm ARCHITECT Petri Liimatta
iOS CLIENT Antti Laitala ANDROID CLIENT Niko Rehnbäck Antti Kauppila WP CLIENT Johannes Tuomela Johannes Niemelä Markus Mörsky
CORE SERVER Janne Lukkari Sami Setämaa Jukka Tuohimaa PARTNER SERVER Marko Taponen Inka Piippo Mika Lackman Jukka-Pekka Heikura Sami Iljin Mauno Vähä TESTING Mikko Valkama Pekka Mäki-Asiala Satu Parkkila Jukka Väyrynen
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FINNISH MOBILE WALLET
PLATFORM FOR MOBILE PAYMENTS
FOCUS ON PURCHASE MOMENT, BEFORE AND AFTER ACTUAL PAYMENT
ONE COMMON BRAND FOR OTHER BANKS AND PARTNERS TO JOIN
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NO BUREAUCRACY NO HIERARCHY NO PROCESS NO BRAND NO NAME NO STYLE
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INTERVIEWS USABILITY TESTS CONCEPT VALIDATIONS CONTINUING FEEDBACK
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THE UI IS THE PRODUCT
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ARTICULATED VISION FROM DAY 1.
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WELL DESIGNED
HUMAN
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INTELLIGENT
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CREDIBLE
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1.0 LAUNCH: MAY 2013
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“One of the best and most useful apps
I've seen. You'd think you don't spend
any money but good thing Pivo tells
the real truth!"
—an iPhone Pivo user
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350 000OVERDOWNLOADS
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RIGHT PEOPLE DOING RIGHT THINGS LIGHT PROCESS/DOCUMENTATION PASSION FOR THE PRODUCT FREQUENT USER RESEARCH FAIL FAST, FAIL OFTEN WORK CULTURE STRONG VISION
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1.0 2.0 …
#sda15
www.nordkapp.fi@Nordkapp
Thank you!
Sami Niemelä Creative Director sami@nordkapp.fi @samin
Jussi Juntunen Service Designer jussi.juntunen@op.fi
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