business with india

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PEST analysis of India ( Political Economic Socio Technologic Factors. ( ISCID France 2012)

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Business with India1

Political

• BIGGEST democracy in the world

• A western political structure with Britishstyle parliament system American stylefederal structure

2

Political

• India develops an interest in creating a strategically stable Asia.

•A constant fight against terrorism

3

Economy

• Dynastic myth broken with the political ascent of the BJP (Bharatiya Janata Party)

• Strong decentralization of power• Focused on economy

– One of fastest growing economy– GDP breaks the quadrillon-dollar mark– Rapid integration with the global economy– Emergence of Bangalore, Hyderabad, Gurgaon

• Emergence of world class corporations– Tata, Bharat Forge, Mahindra, Reliance, Wipro,

Infosys, Suzlon, Ranbaxy, Dr. Reddy’s Lab, BharatiSource: wikipedia.com

4

Embracing globalization

• 800+ foreign company subsidiaries in India

• Massive inflows offoreign investments

• Indian companiescompeting globally

As of November, 2010Source: www.bharathbooks.com

5

Past 20 years: Sharp brand upswing

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1985 1990 1995 2000 2005 2010

Economicliberalization

Economicexplosion

Infosys IPONuclear test

Tata acquires JaguarINFY sales to reach $5B

Nucleardeal

Series of entrepreneurialand executive successes

Social factors

• India is practicing the core American values:– Pluralistic democracy– Rule of the law and civil liberties– Separation of state and church– Free market economy– BIG democracy, BIG market, BIG freedom

of the press

• In Sharp contrast to China which is propounding an alternate set of values

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Social factors: Education

• “Education is the most powerful weapon which you can use to change the world” Nelson Mandela

• 86th constitutional amendment: education is compulsory for age 6-14.

• 80M USD – Third largest educated system in the World

8

Social factors: Population

• 2nd nation in the world – 1.2 billion people

• Growth rate: 1.41% ( 93rd rank)• Life expectancy: 69.89 years • English-spoken population

• Social environment: Literacy rate, customs, values, beliefs, lifestyle, demographic features and mobility of population

9

Population structure

0- 14 15-64 + 65

Pourcentage 31.8% 63.1% 5.1%

Technological Factor : Outsourced call centers

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Hi, I’m Dan.How ya doin’?

Technological factors

• India is the 4th country in the world by number of internet users Heavy infrastructure for bandwidth.

• 3G technology is starting• India, the office of the World.

• Research & Development capability• - Tourism, health sector, food processing

• Need modernization of infrastructure , Library and laboratory

11

Some encouraging statistics

• India is the second fastest growing major economy with a 9.2% increase in GDP per year

• India is already the third largest economy in the world at PPP• India’s poverty level is decreasing by 10% annually• Every year India’s middle class is increased by 40,000,000 new

members which shows that the wealth is truly entering society• The Bombay Stock Exchange’s value has been consistently rising,

currently worth 1.61 trillion dollars, the largest in South East Asia.

• Unemployment has dropped by 2% annually, and illiteracy and mortality rates have also been falling, indicating that India is not only growing but developing too.

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Thank you for your attention

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