by gregory j. kirsch & charley f.brown, needle & rosenberg,pc

USING PATENTS IN COMPETITI

VE INTELLIGEN

CE

By Gregory J. Kirsch & Charley F .Brown, Needle & Rosenberg,PC

組員

經濟三簡珮雯

材料三朱穎傑

國企三

鄭文軒

定義 Patent competitive intelligence (PCI)

Intelligence property (IP)

Intellectual property(IP)

WHY？

Reveal previously unnoticed company opportunities

方向

Using patents in competitive

intelligence

Internal patent landscape analysis

Company strengths & weaknesses

Internal patent audit

External patent

landscape analysis

Technology class analysis

Patent filing trend analysis

The PCI process

Internal patent landscape analysis

INTERNAL PATENT LANDSCAPE ANALYSIS

Company strengths and weaknesses

Internal patent audit

INTERNAL PATENT LANDSCAPE ANALYSIS

Company strengths and weaknesses

Internal patent audit

COMPANY WEAKNESSES

Does it have any product or service that is in technology class C?

If not, how did the company come to have a patent in technology class C?

If the patent in technology class C is currently unused, could it generate licensing revenue or could the company enter into a joint venture with another company in technology class C?

COMPANY WEAKNESSES

Is the technology class crowded, and patents difficult to obtain?

Does the division responsible for technology class C have enough research and development (R&D) funding?

Does there need to be a personnel change in that division?

INTERNAL PATENT LANDSCAPE ANALYSIS

Company strengths and weaknesses

Internal patent audit

the U.S. Patent and Trademark Office (USPTO)

http://www.uspto.gov/

USPTO Patents

Trademarks

Intellectual property law and policy

external patent landscape analysis

EXTERNAL PATENT LANDSCAPE ANALYSIS

Technology class analysis

Patent filing trend analysis

EXTERNAL PATENT LANDSCAPE ANALYSIS

Technology class analysis

Patent filing trend analysis

EXTERNAL PATENT LANDSCAPE ANALYSIS

Technology class analysis

Patent filing trend analysis

EXTERNAL PATENT LANDSCAPE ANALYSIS

Technology class analysis

Patent filing trend analysis

The PCI process

THE PCI PROCESS

PCI Data Mining

Data Visualization

Data analysis

THE PCI PROCESS

PCI Data Mining

Data Visualization

Data analysis

THE PCI PROCESS

PCI Data Mining

Data Visualization

Data analysis

THE PCI PROCESS

PCI Data Mining

Data Visualization

Data analysis

WHAT IS INTELLECTUAL PROPERTY? Definition: creations of the mind,ex

inventions, literary and artistic works, and symbols, names, images, and designs used in commerce.

Intellectual property is divided into two categories: Industrial property and copyright

http://www.wipo.int/about-ip/en/

INDUSTRIAL PROPERTY

Including inventions (patents), trademarks, industrial designs, and geographic indications of source.

COPYRIGHT

Including literary and artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and sculptures, and architectural designs.