canada new england cruise symposium industry trends alan gates

Making Social Media

Work for You

Allan Gates, Revolution Strategy

June 10, 2010

This is Allan• Partner and Executive Vice President

with Revolution

• Leads the Tourism New Brunswick

account

• Integrated communications strategist

and planner

–Traditional media (TV/Radio/Print) +

Digital (Social Media/Online

Ads/SEM/SEO), PR

The Internet is

the most important

marketing tool for

Tourism Operators

Here comeseverybody

Photo: Flickr User Alex Kess

In the Old Days

Your

Message

Advertising

Vehicles

News

Media

Travel

Trade

Customer

But now…

Your

MessageCustomer

ADVERTISI

NG KINDASUCKS

Social Media is

an Opportunity

Advertising = $

Social Media = time

There are 112,291,180Americans over

18 on Facebook

There are 13,612,520Canadians over

18 on Facebook

Facebook saw 540

million unique visitors

in April, 35% of web

users, and 570 billion

page views

45% of

Facebook’s US

audience is 26

years old +

The fastest

growing

Facebook

segment is

females 55+

4 New

Rules

It’s Not

(Just)

About

Your Web

Site

Photo: Flickr User WillNotMove

The Web Is An Ecosystem

Social

Media is

Just a

Channel

Photo: Flickr User B Rosen

Don’t Be

Boring

Photo: Flickr User Kevin McShane

It’s a

Conversation

Photo: Flickr User eye2eye

Thanks

Allan Gates

EVP, Revolution

506-642-4445allan.gates@revolutionstrategy.com

www.allangates.com

Facebook.com/allangates

@redgateca

http://www.slideshare.net/agates99