當電訊遇上電競 - .hk · 2020-06-10 · 2016 league of legends world championship seen by 43...

當電訊遇上電競

The new tag team: Telecoms and e-sports 31 Aug 2017

Disclaimer

• These materials have been prepared by and are proprietary to Hutchison Telephone Company Limited (HTCL) solely for use at this presentation. No representations or warranties, express or implied, are made as to, and no reliance should be placed on, the accuracy, completeness or adequacy of the information presented or contained in these materials. HTCL expressly disclaims liability for errors and omissions in these materials.

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Agenda

1. Telecom Trends 2. Mobile Gamers Concerns 3. 3HK x Razer 4. 3HK x HKXP 5. Bill-to-3 6. eSports Engagement

Telecom Trends

2016 League of Legends World Championship

Seen by 43 million people

370 million total hours of live coverage consumed

Source: www.lolesports.com

• Why Telecom?

36% Gamer

48% High data

usage

16% 19-30

years old

Telecom Trends

Source: 3HK

• Top 3 groups of gamers

Male Age 31 – 50

Male Age 19 - 30

Female Age 51 – 70

Telecom Trends

Source: 3HK

• eSports is a Trending Topic

Telecom Trends

Total buzz: 64,278

Gaming discussions in March focused on IVE’s eSports team

(1,888 buzz) and Nintendo Switch (513 buzz) as the device

officially launched in early March

Netizen discussions of eSports largely boosted up the buzz of

overall gaming discussions. Buzz of eSports contributed to 16% of total gaming discussions in April

• Top Discussed Mobile Gaming Interests

Telecom Trends

Total buzz: 24,258

• Trend of Top Discussed Mobile Games

Telecom Trends

Mobile Gamers Concerns

Mobile Gamers Concerns

The above findings are based on gaming and telecom keywords match

Connection & GPS

•「琴日Pokémon go login 唔到試過好多方法都唔得,我無用外掛大家知唔知點降會咁, 有咩方法解決? 嚮信號強烈嘅地方嘗試登入」 •「有無iphone巴打係室內玩go收唔到gps? 雖然重置網絡就解決到問題但過一兩日又會變返收唔到又要重置有無巴打知點搞？」

Speed & Stability

•「網速很重要」 •「會唔會係網絡連線唔穩定」

Devices Failure

•「我隻10KM蛋昨晚成功孵到時突然死機重開game後隻蛋無左」

• Top 10 Frequent Game Keywords

Mobile Gamers Concerns

The above findings are based on gaming and telecom keywords match

3HK x Razer

3HK x Razer

• Razer Store

• In-store gaming experience

• Weekend game battles

• 3 x Razer x Game titles x eSports

• VR x Mobile x Online

• Latest concept store in Causeway Bay • Over 1,000 Razer fans camped outside RazerStore on the

launch date

3HK x Razer

3HK x Razer

• 3HK x Razer Collaborations

Bundle Offer Pro Gamer Battle Street Roadshow

FB Game Instore

Game Battle

3HK x Razer

3HK x Razer • Growing Interests on 3HK and Razer

3HK x Razer

• Buzz Cloud of 3HK and Razer

Jun – Jul. The above findings are based on gaming and telecom keywords match

3HK x HKXP

• eSports tournaments include

Clash Royale, League of Legends , Street Fighter and Virtual Football Challenge

3HK x HKXP

3HK x HKXP

• VR Game • Fans were invited to join the battle with professional gamers

• Manchester United's “Class of

92” including Giggs, Scholes, Butt and the Neville brothers attended the opening ceremony

• Famous local gamers and game celebrities were invited to the ceremony

3HK x HKXP

Remark: The above findings are based on generic keywords search

• 3HK’s HKXP event has triggered both topics of gaming and online entertainment. The gaming event attracted over 10k total views on 30 Jun via Facebook live streaming

Reach: 0.36M Impression: 0.54M Video View: 54K Engaged user: 8K

3HK x HKXP

Bill-to-3

• Safe and convenient on purchase without credit card

• Easy and quick carrier billing setup process

• Clear mobile bill presentation with each transaction record displayed

Bill-to-3

• Google Carrier Billing

• Apple Carrier Billing

Bill-to-3

eSports Engagement

eSports Engagement

Razer launch (Jun) HKXP (Jun) Rift Rivals (Jul) E-sports Up (Aug)

• Live streaming contest of famous Japanese pro-gamers “SAKO” and “MOMOCHI” battle with fans

• live streaming of Rift Rivals by HKES

• Live streaming of HKXP event and battles

• FB online engagement game

• Live streaming of in-store battle

• Online

eSports Engagement

Razer (Jun) HKXP (Jul) Razer(Aug) IGG (Aug)

• In-Store battle • Roadshow in Wanchai during 動漫節

• Live battle of fans and pro gamers in the HKXP event

• Roadshow in Causeway near Razer Store

• Offline

Thank you