certified software product manager (ispma) -...

SoftwareProductManagement:CertifiedSoftwareProductManager

ProductSuccesswithProfessionalProductManagementExcellent product management is key to a successfulmarket entry and the basis for sustainable success ofproducts.

This is particularly true for software and internetofferingswhereproductmanagersenjoyauniquedegreeofflexibility–fromthedefinitionoftheproduct itselftothechoiceofdistributionandpaymentmodels.

The InternationalSoftwareProductManagementAsso-ciation (ISPMA), has established an internationallyrecognizedtrainingcurriculumandcertification.

This training teaches state-of-the art practices forplanning and executing product management activities.Novices receive a comprehensive introduction tosoftware product management. Experienced productmanagers get the opportunity to reflect their currentpractices, and to optimize the balance between short-termandlong-termproductmanagementactivities.

Participantswill beprepared for the ISPMA certificationexam Certified Software Product Manager, FoundationLevel.

Content

IntroductionandFoundationSoftwareproductmanagedasbusiness,ISPMAframeworkforsoftwareproductmanagement

ProductStrategyProductdefinition,positioning,deliverymodel,pricestructure,ecosystemmanagement,protectionofIPrights

ProductPlanningProductlife-cycle,requirementsengineeringforproducts,releaseplanning,roadmapping

StrategicManagementProductplanningembeddedincompanystrategyandportfoliomanagement,marketandproductanalysis

CollaborationwithotherFunctionsRolesandresponsibilities,collaborationwithdevelopment,marketing,sales,service,andsupport

CertifiedSoftwareProductManager(ISPMA)-FoundationLevelTR

AINING

TargetAudiencePersonswhosubstantiallycontributetoproductdefinitionandproductdesign

Inparticularproductmanagers,productowners,ITapplicationowners

TheTraining3days,2trainers,max.12participantsTraininglanguage:GermanCoursematerialsandcertification:English

Barbara Hoisl draws on more than 20yearsofdirect,first-handexperienceinthe global software industry, including14yearswithHPSoftware.

SheholdsamasterdegreeinComputerScienceandisafellowoftheISPMA.

FullCVatbarbarahoisl.com/profile

GeraldHellerhelpsclientstoimprovetheir software business. With morethan two decades experience inglobal software development Geraldnowfocusesonthevariousaspectsofsoftwareproductmanagement.Gerald is founding member of theISPMAandcurrentlyamemberoftheboard.

DateApril19-21,2016,Karlsruhe,Germany

ContactandRegistrationRegistration:swpm.de/cspm-fl

Contact:GeraldHeller+4970327999666,spm-info@swpm.de

Price

RegularPrice 2.600€EarlyBirdPrice 2.300€

ReducedPrice 2.300€OptionalCertificationExam 300€

AllpricesexcludingVAT