cheryl teng portfolio deck

skills set!

clients/partners!testimonials!

As a producer, I maintain regular contact with clients, campaign partners and my production team. Acting as the link amongst them, I ensure that communication flows effectively, from pitch to delivery. !!!

Organizations that I have collaborated with include: !Changi Airport!

Hock Siong and Co!Institute on Asian Consumer Insight!

Khoo Teck Puat Hospital!Mediacorp!

MOH Holdings!People’s Association!

Ren Ci Hospital!*Scape mediahub!

Singapore Police Force!SMRT Corporation!

Tan Tock Seng Hospital!The Hidden Good!

Timberland!!

Campaigns.

strangers of!the night!

campaign role!

Digital Content Producer!!-  To plan social media content calendar !-  To pitch ideas to potential campaign partners!-  To oversee content productions!-  To manage the campaign’s social media presence!-  To collaborate with partners to extend online reach!

strategies /social!

strategies /!on-ground!

strategies /!on-ground!

strategies /!pr comms! 7,317,985!

media impressions !

$23,092!print advertising !Value (AVE)!

campaign!execution!

campaign!results!

$88,850!sponsorship value!

77% !in youths’ willingness!to appreciate night !shift workers!

1367!youths engaged!

300!night shift workers !appreciated!

hocksiong!takeover!

campaign role!

!-  To communicate with client to understand her challenges!-  To plan and craft content strategies based on insights discovered!-  To handle video productions for social media content! !

strategies /social! Using animated

GIFs to inspire !& engage with online fans!

Sharing personal anecdotes of !Hock Siong employees through #humansofhocksiong video series!

Collaborating !with calligrapher Lettereka!

strategies / on-ground!

Don’t judge a furniture store by its look –!A Social Experiment!

Organising the #FindingHockSiong Instawalk !to increase patronage to Hock Siong!

Leveraging on collaborations with!Instagrammers to

promote Hock Siong!

strategies / !pr comms!

Extending reach to audience with similar profiles through Culturepush!

#Finding!HockSiong!

campaign!results!

201!new page likes!

241% !in total video views!

within a week!

Copywriting.

WKWSCI!recruitment!

WKWSCI!recruitment!

WKWSCI!recruitment!

“In hindsight, WKW seniors have wonderful experiences to share with their younger selves.”

WKWSCI!recruitment!

“Would you have the foresight to join them?”

maritime challenge!

Time and tide wait for no man, they say. Don’t miss the boat. As a MaritimeONE scholar, you will have a myriad of both shore-based and seafaring career opportunities to choose from. Grab the chance to network with industry professionals before you enter the maritime industry and begin charting your future with us. Explore your options in education, scholarship and careers in the maritime industry at www.smf.com.sg/scholarship or email scholarship@sgmf.com.sg.

Side Projects.

chapalang totes!

kraftkendama!

cteng002@e.ntu.edu.sg 98220617

get in !touch!