claire healy copy portfolio october 2014

Claire  Marie  Healy    

Freelance  Copywriter  and  Journalist      

I  have  been  Kipling’s  principal  European  copywriter  since  2010,  wri<ng  all  copy  for  collec<ons  and  marke<ng  

campaigns  for  the  interna<onally  renowned  accessories  brand.  This  has  included  crea<ng  the  content  for  the  crea<on  of  compe<<on  mini-­‐sites,  applica<ons  and  

campaigns,  as  well  as  all  texts  for  the  re-­‐launch  of  the  brand  iden<ty  on  the  company’s  25th  anniversary  in  2012.    

 These  texts  are  translated  into  other  languages  for  

distribu<on  globally,  in  print  and  online.    

Summertime’s bold and brash accessories make way for the quiet FRQÀ�GHQFH�RI�WKLV�OLPLWHG�HGLWLRQ�remix of our heritage Basic styles. Our Double-up shoulder bag takes Kipling’s functionality and times it by two, in a trend-led execution. What with its mixed textures, elevated buckle and can’t-do-without burgundy colourway, it will be totally un-putdownable throughout the winter months. The clean lines and neutral twists may be new, but at Kipling, fusing practicality and trend-led style has always comes naturally. Heck, even a monkey could do it. But you knew that.

Versatile and chic, smart and casual, the new neutrals and textures of this FROOHFWLRQ�UHÁ�HFW�the unique mix in you.

Give your fall-drobe a chic remix with these textural twists, it’s all in the Mixte.

Double-up shoulder bag

Practi-cool

Bagsational KM

Louiza KM

Give your fall-drobe a chic

Starlight twist PurpleShopper combo 3-set purple Verra Metallic

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This season Kipling is going back to the future, with an Intergalactic collection that is out of this world (but preparing for landing at your next big party!) Discover galactic glamour with a transitional Starlight twist: this shimmering shoulder bag doubles as a nighttime clutch. What’s more, its futuristic asymmetry and on-trend purple colour will ensure you’re a constellation of style at any event. For subtler style sass, the Verra shoulder bag is the ultimate plus 1: in textured metallic leather, sparkling purple or black snake, it’s an instant style hit. And for the day-to-play space race there’s our brand new Shopper Combo - complete with a fun slogan that adds a stamp of personality, it takes you from day time to night shine at the speed of light.

:LWK�GD\�WR�QLJKW�VW\OHV�WR�WDNH�\RX�WR�LQÀQLW\�DQG�EH\RQG��WKH�,QWHUJDODFWLF�FROOHFWLRQ�EULQJV�FRVPLF�VW\OH to the party season. That’s one small step for a monkey, but a giant leap for fashionkind…

www.kipling.com

Sparkleand shine

100% leather

3DUW\ clutch

I  have  been  freelancing  on  an  Ad  Hoc  basis  with  the  Net-­‐a-­‐Porter  product  editorial  team  since  November  13,  

producing  editorial  notes,  details  and  SEO  key  words  for  new  products  on  the  global  fashion  site.  These  texts  are  

then  translated  into  several  languages.    

 I have been working with Hedgren, a Belgian accessories company for

both men and women, since 2012. My role comprises both consultancy and copywriting, creating texts that will contribute to an

entirely new marketing strategy for the brand – with the aim of relaunching Hedgren to appeal to the global market.

 I created the website and press texts for Laurence Bruyninckx, a designer launching her first collection of bridal rings, in May

2013. The rings work according to customisable systems, a key feature that the texts had to get across whilst maintaining

a certain romanticism.  

See your love by its own light. Its brilliance and its rarity; its changing facets, growing in strength with every new day. When two unique souls join as one, an infinite connection is felt. Infinite connections and unique combinations: these are rings inspired by the oneness produced when the two are brought together. Love’s lasting rush is distilled as in a dream: a singular piece becomes a series of gestures, made over time in the pure and natural beauty of gold and diamond.