clark t. bell speaks @slcsem on sustainable link building

Sustainable Link Building Earning unlikely futures. TODAY. Clark T. Bell @SLCSEM 4/17/13

#SLCSEM #slcsem @clarktbell

@clarktbell BIOGRASS

CLUTCHFUSE

BASICALLY

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What could I possibly teach you, that you couldn't’t find out for yourself on

“HACKER NEWS FOR MARKETERS”

Link Building Circa1994-2012

Thanks, Mike Ramsey @niftymarketing for the photos/inspiration #searchfest

In the past…

Outsourced it…

Waited for it…

Didn’t do it…

@randfish speaking to @slcsem 10/10/12

Link Building Link Earning

How to EARN links: Here is your approach…

The Seven Steps To Link Earnage

“EARN LINKS. BUILD A BRAND.”

Get involved in social media.

Social is your core promotional channel. Push your content via social. “EARN LINKS. BUILD A BRAND.”

Get involved in social media.

Get Results:

Earn PR Links

@NewspaperGrl

“The Lois Lane of the World Wide Web”

Become a Proactive Blog Commenter

“EARN LINKS. BUILD A BRAND.”

Become a Proactive Blog Commenter

WHY? Because you build goodwill and you build relationship.

Because talking with real people is sustainable.

Guest Post

Write high quality guest blogging posts to a dedicated and active audience. These are legit links

“EARN LINKS. BUILD A BRAND.”

Guest Post

@guestblogposter

6 Quality Metrics Used In Discovering Guest Posts   1)  Domain Authority 2)  Industry relevancy 3)  Social engagement 4)  Site architecture 5)  Fresh content 6)  Originality of content

Guest Post

Guest Post

@ajkohn

@mattcutts

- Be original. -  Don’t take it to extremes. -  Be mindful. -  No 300 words!

Guest Post

Diversify Links, Brand Links

AVOID OVER-OPTIMISATION!!!

Links should be comprised of: -branded anchor text -long-tail -partial match anchor text -“fluff” anchor text à“click here”

Generate Highly Shareable Content

Either write something worth reading or do something worth writing about. –Benjamin Franklin

“EARN LINKS. BUILD A BRAND.”

Generate Highly Shareable Content

EXAMPLE #1:

Generate Highly Shareable Content

EXAMPLE #2:

Generate Highly Shareable Content

EXAMPLE #3.1:

http://avalaunchmedia.com/infographics/the-true-cost-of-an-iphone-5-by-avalaunch-media

Generate Highly Shareable Content

EXAMPLE #3.2: 16,500 Shares

1,000 Shares

2,000+ Shares

1,000’s upon 1,000’s across/interwebs.

Generate Highly Shareable Content

EXAMPLE #3.3:

“In the last 6 months we’ve had 200 different search Variations for this graphic. This was revealed from GA”

–David Mink, @dmmink

“EARN LINKS. BUILD A BRAND.”

Build A Brand

Build A Brand

Get away from EMD’s, Build a sustainable brand.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -Jeff Bezos, CEO and Founder Amazon

Build A Brand

Don’t do this…

Build A Brand

Do This…

In Summary: 1. Earn links through social media 2. Earn PR links 3. Become a Proactive blog commenter 4. Guest post 5. Diversify Your links 6. Generate highly shareable content 7. Always, always, always be building a BRAND

The Seven Steps To Link Earning

“EARN LINKS. BUILD A BRAND.”

@paddymoogan

Resources:

@pointblankseo

Resources:

Thank You!!! Clark T. Bell clark@biograss.com clark@clutchfuse.com @clarktbell www.biograss.com www.clutchfuse.com/blog/

“EARN LINKS. BUILD A BRAND.”

Sustainable Link Building. Earning unlikely futures. TODAY.