cofee maker reprt
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8/3/2019 Cofee Maker Reprt
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COFFEE MAKER
BY
SHASHANK NAIR
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TT
visted 226 outlets
• Zones
south mumbai - 223
Western mumbai - 207
Navi mumbai - 63
Central mumbai - 53
western
mumbai
38%
central
mumbai
9%
harbhou
r
mumbai
12%
south
mumbai
41%
total
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Filter and expresso (TT)
• Filter coffee maker -444
• Expresso coffee maker-
99
• (filter café lead with82% )
filter82%
express
o
18%
sales
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MT
Modern trade sales %
• Total shop visited =30
• Coffee maker found in 29
outlets.• E-zone and Bigbazar have
there own coffee maker
brand namely koryo.
sales,
30%
sales,14%sales,
28%
sales,
14%
sales,
14%
sales
E-zone
Bigbazzar
Vijay sales
Croma
kohinoor
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Filter and espresso (MT)
filter
62%
expresso
38%
sales
filter
expresso
• Filter coffee – 173
• Espresso coffee -108
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comparing
MT
38%
TT
62%
MT and TT
MT
TT
Traditional approach= 543
Modern Approach = 328
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Through out the city
• Brand presence (TT) • Brand presence in MT
black anddecker
38%
Bajaj
1%morphy
richards
24%
russel hobbs
15%
nova
16%
preethi
2%
philips
4%
black and decker
Bajaj
morphy richards
russel hobbs
nova
preethi
philips
black and
decker
19%
Morphy
richards
50%
Koryo
25%
Bajaj
6%
presence
black and decker
Morphy richards
Koryo
Bajaj
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As Per The ABOVE data
• The sales of drip filter is leading by 82%,
where as espresso café by 18%.
• By covering only 30 outlets in MT the sales
percentage is 38% where as covering 220
outlets in TT the sales percentage is 62%, so
per the observation modern trade has the
max movement of coffee maker than the TT
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Some points and suggestions
Some outlets in western Mumbai was suggesting for the old coffee maker productmodel no: HD 7466, MRP- 1895, for which they said this was the best among all thePhilips coffee maker.
Central Mumbai customers doesn’t rely on such product much as they are well satisfiedwith there home made coffee or else at café shop <youth>
South mumbai and western mumbai have the major hand on such products as thestandard of living is quiet advance than the central mumbai , because of which thesouth mumbai and western mumbai has the max overall sales.
Navi mumbai is a developing zone in Mumbai, but still they have average sales. So it’s afuture land to get max business.
Philips have a remarkable quality standard and their service too, but margin provided tothe dealers is low where as brand like black and decker and morphy richards havemargin like 20-25% and 30% and philips has only 15% margin.
Many customer are not aware of such products, so one as to target the customer bydemonstrating in malls like croma, Vijay sales etc. and can even introduce some offersto customer by direct mailing them.
Tie ups with social networking sites can help to create awareness and promotion of theproduct.
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