community building to grow your business

Building a Community to Support and Grow Your

Business

AStudyonTheWisemanCompany

The Situation

In2008,aprofessionallymanagedandwellrespectedrealestatedevelopmentcompanyinNorthernCaliforniawassufferingfromthesameafflictionaseverybusiness:

The Situation

Recession

In2008,aprofessionallymanagedandwellrespectedrealestatedevelopmentcompanyinNorthernCaliforniawassufferingfromthesameafflictionaseverybusiness:

Theworstone,infact,sinceTheGreatDepression.

Companieswerehesitanttoinvestinnewofficespacewhenthefuturestillseemedominous.

Theconceptofbeinginthebusinessofrentingtobusinesses,wasprovingdifficultandunrewarding.

The Situation

Itwastimetodothingsdifferently.

The Situation

Itwastimetodothingsdifferently.Itwastimetochangeperspective.

The Situation

Itwastimetodothingsdifferently.Itwastimetochangeperspective.Itwastimetoinvestinsomethingdifferent.

“Our success is built on our community's success.”

-Pierre OmidyarFounder of eBay

“Our success is built on our community's success.”

-Pierre OmidyarFounder of eBay

The Opportunity

“Our success is built on our community's success.”

-Pierre OmidyarFounder of eBay

Byfosteringastrongcommunitywithintheirproperties,TheWisemanCompanyrealizedeveryonewouldsucceed.

The Solution

TheWisemanCompany,ledbyCEODoyleWiseman,

The Solution

TheWisemanCompany,ledbyCEODoyleWiseman,

The Solution

TheWisemanCompany,ledbyCEODoyleWiseman,

The Solution

TheWisemanCompany,ledbyCEODoyleWiseman,decidedtofirstfocusonthehealthofthecompanieswithintheirpropertiesbeforefocusingonexpansion.

Wewantedtoprovidethebusinessesandindividualswhoworkinourbuildingswithanexperiencethat’ssadlyunfamiliarinmostofficebuildings,community.

Alltoooftenbusinessesremainsecludedintheirrespectivesuites,notknowingtheir

neighborsnorofthepotentialalliancesthatcouldbebuiltbyengagingthem.Wethoughtwecoulddobetter.

Imagine

Imagine

Havingameaningfulconversationwhilewaitingfortheelevator.

Imagine

Havingameaningfulconversationwhilewaitingfortheelevator.

Closingabusinessdealwithacompanyfivefeetoutsideyourdoor.

Imagine

Havingameaningfulconversationwhilewaitingfortheelevator.

Closingabusinessdealwithacompanyfivefeetoutsideyourdoor.

Havingyourprinter/producer/distributor/lawyer/accountant/customer/

client/supplierasaneighbor.

Imagine

Havingameaningfulconversationwhilewaitingfortheelevator.

Closingabusinessdealwithacompanyfivefeetoutsideyourdoor.

Havingyourprinter/producer/distributor/lawyer/accountant/customer/

client/supplierasaneighbor.

Gettingenviabledeals,ratesanddiscountsjustbecauseyousharean

officebuilding.

Imagine

Havingameaningfulconversationwhilewaitingfortheelevator.

Closingabusinessdealwithacompanyfivefeetoutsideyourdoor.

Havingyourprinter/producer/distributor/lawyer/accountant/customer/

client/supplierasaneighbor.

Gettingenviabledeals,ratesanddiscountsjustbecauseyousharean

officebuilding.

Runninga10kracewiththecompanytwofloorsaboveyouandonefloor

belowyou.

Imagine

Havingameaningfulconversationwhilewaitingfortheelevator.

Closingabusinessdealwithacompanyfivefeetoutsideyourdoor.

Havingyourprinter/producer/distributor/lawyer/accountant/customer/

client/supplierasaneighbor.

Gettingenviabledeals,ratesanddiscountsjustbecauseyousharean

officebuilding.

Runninga10kracewiththecompanytwofloorsaboveyouandonefloor

belowyou.SellingeverysingleboxofGirlScoutcookiesrightfromyourfrontdesk.

Imagine

Havingameaningfulconversationwhilewaitingfortheelevator.

Closingabusinessdealwithacompanyfivefeetoutsideyourdoor.

Havingyourprinter/producer/distributor/lawyer/accountant/customer/

client/supplierasaneighbor.

Gettingenviabledeals,ratesanddiscountsjustbecauseyousharean

officebuilding.

Runninga10kracewiththecompanytwofloorsaboveyouandonefloor

belowyou.Sellingeverysingleboxofgirlscoutcookiesrightfromyourfrontdesk.

Yougetthepoint.

How it Works

How it Works

Inordertostartacommunitywithineachoftheirbuildings,TheWisemanCompanyhadtostartwithapurpose.Theyhadtopulsetheneedsofeachareainwhichtheyhadproperty.

How it Works

TheHeart Inordertostartacommunitywithineachoftheirbuildings,TheWisemanCompanyhadtostartwithapurpose.Theyhadtopulsetheneedsofeachareainwhichtheyhadproperty.Thiswouldserveastheheartofthebuildingandthecommunity.

How it Works

Wine

IndowntownNapa,forexample,TheWisemanCompanysawanopportunityforwinefocusedbusinessestosucceed.

TheHeart

How it Works

Wine

Focusingonwine,theycouldstartofferingspacetocompaniesthatwouldbesuccessfulinadowntownNapalocation.Thesewouldfilltheirfirstringofbusinessesasthosethatweredependentonthelocation.

How it Works

Wine

Offsitetastingrooms,officespaceforwineryadministrativemanagement,wineretailshopsetc.

Focusingonwine,theycouldstartofferingspacetocompaniesthatwouldbesuccessfulinadowntownNapalocation.Thesewouldfilltheirfirstringofbusinessesasthosethatweredependentonthelocation.

How it Works

Wine

Thenextringofcompanieswouldthenbefilledwithbusinessesthatworkedbestwiththefirstring.Offeringthemclients,immediately.

Offsitetastingrooms,officespaceforwineryadministrativemanagement,wineretailshopsetc.

How it Works

Wine

Thenextringofcompanieswouldthenbefilledwithbusinessesthatworkedbestwiththefirstring.Offeringthemclients,immediately.

Offsitetastingrooms,officespaceforwineryadministrativemanagement,wineretailshopsetc.

Winemarketingcompanies,compliancecompanies,wineshippingcompaniesetc.

How it Works

Wine

They’dthenofferspacetocompaniesthatwouldbethebestfitforbothinnerrings.Generalserviceproviderswithahistoryofworkingwiththewineindustry.

Offsitetastingrooms,officespaceforwineryadministrativemanagement,wineretailshopsetc.

Winemarketingcompanies,compliancecompanies,wineshippingcompaniesetc.

How it Works

Wine

Offsitetastingrooms,officespaceforwineryadministrativemanagement,wineretailshopsetc.

Winemarketingcompanies,compliancecompanies,wineshippingcompaniesetc.

Accountantfirms,insurancecompanies,webdesignersetc.

They’dthenofferspacetocompaniesthatwouldbethebestfitforbothinnerrings.Generalserviceproviderswithahistoryofworkingwiththewineindustry.

How it Works

Wine

Andthen–withastrongfoundationofrelevantbusinesses–theycouldopenupthespaceforentertainment,retailandauxiliarycompanies.

Offsitetastingrooms,officespaceforwineryadministrativemanagement,wineretailshopsetc.

Winemarketingcompanies,compliancecompanies,wineshippingcompaniesetc.

Accountantfirms,insurancecompanies,webdesignersetc.

How it Works

Wine

Offsitetastingrooms,officespaceforwineryadministrativemanagement,wineretailshopsetc.

Winemarketingcompanies,compliancecompanies,wineshippingcompaniesetc.

Accountantfirms,insurancecompanies,webdesignersetc.

Restaurants,winebars,clothingshopsetc.

Andthen–withastrongfoundationofrelevantbusinesses–theycouldopenupthespaceforentertainment,retailandauxiliarycompanies.

So, now you have all these compatible companies under one roof. How do you get them to talk?

Old World

“Science may never come up with a better office communication system than the coffee break.”

Community Building

Abuildingfullofofficeswouldhaveremainedanofficebuilding

Community Building

Abuildingfullofofficeswouldhaveremainedanofficebuilding,untilTheWisemanCompanysteppedin,rolleduptheirsleevesandstartedmoldingacommunitybuilding.

Community Building

Theybuiltaninnovativeplatformforengagementandencouragedparticipation…

Community Building

Theybuiltaninnovativeplatformforengagementandencouragedparticipation…

ThroughLinkedIn,themostpopularsocialnetworkingtoolforprofessionals,theyhostedavirtualmeetinggroundforthecommunity

togrow.Aplace,seamlesslyintegratedforintroductions,interactionanddiscussion.

Community Building

Theybuiltaninnovativeplatformforengagementandencouragedparticipation…

Runninga“AreyouIN?”campaignthroughoutthebuildingsandatluncheons.

Visitingeverybusinesstoexplaintheprogram.

Community Building

Throughthis,theywereabletomakeapropertyofinternallyfocusedbusinesses,intoaninteractiveengaginggroup.

Wine

Community Building

Wine

Throughthis,theywereabletomakeapropertyofinternallyfocusedbusinesses,intoaninteractiveengaginggroup.

Wine

New World

Expanding

Butitdidn’tstopwithonebuilding.

Servingasthehub,TheWisemanCompanywenttoworkbuildingastrongnetworkbetweenallofitsproperties.

Expanding

Wine

The Wiseman Company

Expanding

Wine

The Wiseman Company

RealEstate

Expanding

Wine

Medicine

The Wiseman Company

RealEstate

Expanding

Wine

Medicine

The Wiseman Company

RealEstate

Contracting

Expanding

Wine

Medicine

The Wiseman Company

RealEstate

Contracting

Banks

Expanding

Wine

Medicine

Law

The Wiseman Company

RealEstate

Contracting

Banks

The Network

Wine

Medicine

Law

THE

WISEMAN

COMPANY

RealEstate

Contracting

Banks

The network of these unique but connected companies built and strengthened itself, fueled by The Wiseman Company.

Sparking a Transformation

From:

TheWisemanCompany–aprofessionallymanagedandwellrespectedrealestatedevelopmentcompanyinNorthernCalifornia.

From:

TheWisemanCompany–aprofessionallymanagedandwellrespectedrealestatedevelopmentcompanyinNorthernCalifornia.

To:

TheWisemanCompany–athoughtleaderincommunitybuildingandinnovativecorporatecollaboration,redefiningwhatitmeanstobeasuccessfulrealestatedevelopmentcompany.

Byprovidingeverytenant,companyandvisitorwithanexperienceabovetheexpected,theyputthemselvesaheadofthecompetition.

Becauseit’snotjusttheexecutionofshorttermgoalsthatensuresgrowth,it’stheabilitytoconnecttoastrongcommunitythatenablesSuccess,LoyaltyandLeadership.

Becauseit’snotjusttheexecutionofshorttermgoalsthatensuressuccess,it’stheabilitytoconnecttoastrongcommunitythatenablesSuccess,LoyaltyandLeadership.