competitive advantage
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Competitive Advantage
Market Base Strategy Vs Resources Base Strategy
Market Attractiveness
Market Based Strategy
Menyangkut posisi perusahaan dalam struktur industri dan menekankan strategi perusahaan yang fokus pada lingkungan di mana perusahaan beroperasi…..Outside –in perspective (external)
• Mengidentifikasi dan memilih dimensi kompetitif
• Mendapatkan posisi yang menarik dalam industri
• Memilih kombinasi pasar produk
a company analyzes the industry structure and according to the structure it creates its structure and strategy for effective positioning in the industry. (Porter.1980;1985)
Porter’s Five Forces Model
Porter’s Five Forces Model
Resource Based Strategy Resource Available: Tangibles, Intangibles &HR
Mengidentifikasi dan menekankan pentingnya penguasaaan atas sumber daya dalam mencapai keunggulan kompetitif
Resource Based Strategy Resource Available: Tangibles, Intangibles &HR
Valuable: sumber daya harus dapat meningkatkan efisiensi dan efektifitas perusahaanRare: sumber daya ini termasuk langka dan dikuasi oleh perusahaan dalam jumlah besarImperfectly imitable: susah untuk ditiruNon-Subtituable: tidak ada barang pengganti untuk sumber daya ini
Barney: 1991 ;2007
Competitive Advantage
Efficiency and the Experience Curve
Value Chain Analysis
Value Chain analysis by Michael Porter (1995)
Reduce costs Increase your
competitiveness Improve your
market share
Value Chain & Competitive Advantage
Valu
e Ch
ain
Generic Strategy
Value Chain Analysis
Co Creator
Just in Time- strategic alliance - Outsourching
Competitive Advantage
Generic Strategy
Resources, Capabilities &
Core Competencies
CultureTrust
Human ResourcesInformation Tech
Vertical integrationCorporate diversification
Merger- acquitition – strategic alliance
http://kafebisnis2010.wordpress.com/2011/11/21/leader-sebagai-stimulator-inovasi/#more-57
Competitive Advantage
Chan W Kim. Blue Ocean Strategy
Generic Strategy
STUCK IN THE MIDDLE
Incompatibility between strategy and environment
Overall Cost Leadership1. produce the same/better quality at less cost than anyone else. Enjoy greater
profits or - in a price war - stay in the market, profitably, with reduced prices. 2. This may revolutionize a firm where industry competition has been sluggish.
Competitors may be ill-prepared - mentally, economically, operationally - to minimize costs e.g. steel, retail banking, lager, an in-patient day.
Differentiation- implies a better/different product/service (or perceived as different) from others. With differentiated quality as the target - do we ignore costs? Quality imperatives demand a strategy equating the product with "desirable" quality standards. Differentiation can earn above average profits even in slow growth or declining market.
Market Niche/Segmentation- focusing on a section or group of the buying public or a segment of a product line or an area of a geographic market
Generic Strategy
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