connect the brain friendly way liz guthridge april 2012
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1 l © 2012 Connect Consulting Group LLC.
Communicate the Brain-friendly Way: Tips to Engage, Not Upset, People You Want to Influence
Liz Guthridge
April 2012
2 l © 2012 Connect Consulting Group LLC.
Topics
• What?• So what? • Now what?
@lizguthridge
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What’s going on?—Caveat
I’m not a doctor, neither in RL nor played on TV.
Instead, I’m a Results coach and consultant with brain-friendly training.
By Dave Elfanbaum
4 l © 2012 Connect Consulting Group LLC.
What’s going on?—Work trends
Working (and playing) from anywhere
More project-based work with more diverse teams
Increase in work quantity
Faster pace
More global orientation
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What’s going on? —Work trends
Demanding bite-sized information for our snack culture
Using “weapons of mass distraction” that are connecting
and merging
“Asking and engaging,” not “telling and selling”
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What’s going on?—Communication
Data dumps
Big bangs
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What’s going on?—Scientific research
Neuroscience research shows the brain:
Tires quickly
Is unique
Is more emotional,
less rational
Is a connection
machine
Hardwires everything, yet easy to
rewire
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What’s going on?
DisconnectWhat science knows
What business does
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So what?
1. Improve clarity
7 ways to communicate in a brain-friendly way
Name things
Be positive Be C³
Be visual Use metaphors
Set deadlines
Slow down
ClearConciseCompelling
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So what?
Name things:• Emotions• Programs • Goalsto help the pre‐frontal cortex conserve energy for other tasks.
Infinite Possibilities
Goal: Answer to “My trusted
advisor”
Anxious
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So what?
Be positive without sugarcoating….
to avoid “fight or flight” and help us be more open and curious to new things.
Silent, Sugarcoated Moose®
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So what? Be C³• Clear• Concise• Compelling to help us grasp and remember.
“Wow, he’s handsome! He looks like a young George Clooney in a dog’s body!”
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So what?
Be visualto get our attention and help us remember because the brain pays more attention to visuals than to sounds, even for audio‐based learners.
cloud computing
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So what?
Use metaphorsExplain that “A is B” to help us connect the abstract to the concrete.
“Assumptions are the termites of relationships,”‐‐ Henry Winkler
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So what?
Set deadlinesto give us a sense of certainty, which the brain craves.
• DUE BY FRIDAY EOB
• ACTION REQUIRED BY 3/15
• Deadline: April 15
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So what?
Slow down…and reduce external stimulus to help us tap into our unconsciousness.
Sleep
Exercise
Unplug
About 90% of our brain processing is unconscious, which works on problems, makes connections and creates ah-ha moments.
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Now what?
Embrace the science
Pause and ponder
First try 1 – 3 ideas
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Now what?
• Try 1‐3 on your own
Actions
• Test and refine
Discipline• Learn more• Join me
Resources
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Now what?
• Try 1‐3 on your own
Actions
• Be clear on intent.• Provide specifics.• Use Word readability stats:
• Passive sentences: less than 20%
• Flesch reading ease: 40% or more
• Flesch-Kincaid grade level: 10 or lower
• Structure as WIIFM• Have call to action
For example, C³: clear, concise and compelling
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Now what? ResourcesFor all resources
http://connectconsultinggroup.com/hrdotcom/
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Now what? Stay in touch
7 mistakes leaders make when introducing change
Connect:www.linkedin.com/in/lizguthridge
E-mail:info@connectconsultinggroup.com
Participate: http://connectconsultinggroup.com/strategicactiongroup/
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