content strategy for a municipal facebook by jenny broden

Facebook

Jenny Brodén

IT- Project Manager

WHY DO YOU USE FACEBOOK?

Your citizens are there for the

same reasons

Be personal

Daily updates

• What’s going on in your city

today?

• Write about things that will

effect my day

…Or tell me the

one about the cat.

ENCOURAGE THEM TO CONTRIBUTE

SOMETIMES YOU JUST NEED TO

LISTEN…

SHOW THAT YOU LISTEN

DON’T DELETE TO MUCH

…but some people do cross the line

• Think of what you say as a professional

• Don't write anything you wouldn't say face to face

• ”Talk to farmers like farmer do”

• Always verify that you have seen the questions

GUIDELINES

• Editor in chief (communications

department)

- Plans, coordinates and educate

• Contact Call Centre

- answer the questions and

forward to responsible officer

- Deletes inappropriate contents

• Answer within 24 hrs.

- A communicator on the

responsible administration publish

the answer

MAKE IT CLEAR- WHO DOES WHAT AND

WHEN

What’s next?

A place for marketing your organization

a

The Future E-citizien

E-service portal

Thank you!

Jenny.broden@karlstad.se

@missbroden

jeppe79