copyright © 2009 metro cash & carry russiamember of metro group Анастасия Ласка...

Copyright © 2009 METRO Cash & Carry Russia Member of METRO Group

Анастасия Ласка Москва, декабрь 2011

Ocean's Eleven

V Профессиональная Конференция «Я – директор по маркетингу». 8 декабряwww.MarketingOne.ru

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Нужен минимум 1 год

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Голова рыбыwww.MarketingOne.ru

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Put everyone on the same page

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Верьте интуиции

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«Перекладывайте ответственность»

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Advice is welcome

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Pipeline

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Breathing one air

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Ownership of knowledge

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Marketing & Customer Management Director

Target Group Management

HoReCa

Marketing research

AdvertisingDevelop and implement the concept and the strategy of Target Group on country level

Define and develop Core target group within the TG

Initiate and realize marketing actions to develop target group:

research assortment pricing policy adaptation of value added services to TG needs communication (advertising campaigns: ATL, BTL, Internet) concept definition and content of communication materials (MM;

advertising materials etc.) support field force with selling instruments in order to develop

corresponding TG

Target Group Management

Traders

Target Group Management

SCO

CRM & Market Research

Brand Communications

Interactive CRM

Analytics

Pricing

Lifecycle & segmentation

Promotion

Direct Media Communication

Brand Design

On-line activities

Pricing

On-line activities

E-Commerce

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Не экономьте

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Инвестиции в людей vs инвестиции в деятельность

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Спасибо за внимание!

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