cosine weekly grocery insight report - 12th june
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Weekly Grocery Insight Report
Friday 12th June
Cosine HighlightsSunday 1st February – Saturday 7th February
Lead
Customer
Message
Secondary
Supporting
Message
Top 2
Deals
• Summer
Sorted• Father's Day
• Daz: £6
• Vanish: £6
• Double Your
Fun This
Summer With
Clubcard
Boost
• Fuel Save
Continues In
Store
• Now Cheaper At
Tesco
• Persil Wash Powder x45 Washes: £6
• Fosters Lager: £11.50 or 2 packs for
£18
• Price Lock• Ramadan
Mubarak
• Pampers Nappies: 2 for £20
• Cow Desi Ghee: £3.97
• Baby &
Toddler Event
• The Garden's
Calling• Kellogg's Cereals Selected: 3 for £5
• Pampers Nappies: ½ price
• Father's Day
• Dine In For Two
£10 With Free
Wine
• Strawberries: £2
• Dine In For Two £10 With Free Wine:
(Main Course/ Side Dish/ Dessert)
• Summer Is For • N/A• Benecol Yogurt Drink: Save 1/3
• Cathedral City Cheddar: Save 1/3
• Sourced
Locally• N/A
• Kitchen Towels Thirst Pockets: £1.69
• Carlsberg x18 Cans: £10
• All Your
Favourite
Things
• N/A• Coca Cola 4 x 1.5l: £3.72
• Coca Cola x20 Cans: £3.55
• Lidl Surprises• Discover New
Ideas
• Scotch Beef Meatballs 12pk: £1.59
• Vine Tomatoes: £1.29
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Summer Sorted: Supported by header
boards, overhead signs, bus stops and
bunting
Supporting
Themes
• Father's Day: Worlds Greatest Dad slogan on
aisle end signs, snow ploughs and hanging
signs
Key
Promotions
• Fosters Lager: £8
• SunBites Snacks x6: £1.70 or 2 for £2
• Ryvita Thins: £1.90 or 2 for £3
• Metcalfes Skinny Popcorn: £1.50 or 2 for £2
• Compost Bags: £4 or 3 for £10
External / Car
Park• A-boards: Summer is sorted
Front Of Store
(Theme
POS, Pallets)
• Security Shrouds: Activia yogurts £2
• Overheard Signs: Summer is sorted
• Standee: Holiday shop offers and summer
sorted
Stanway, Colchester, EssexWednesday 10th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Garden Barbecue And Outdoor Items:
Supported by bunting, hanging signs, bus
stops and header boards
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Father's Day: Related gifts on aisle end
Checkouts
(Theme,
Space,
Point Of Sale)
• Father's Day: Gifts from £3 on lots of
checkouts
This Weeks
Top 2 Deals• Daz: £6
• Vanish: £6
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Soft
Drinks And
Carbonates)
• Fanta And 7 Up: £1.85 or 2 for £3
• Tango Or 7 Up x 6 Cans: 2 for £4
Stanway, Colchester, EssexWednesday 10th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Get Summer Started: Slogan on all POS
around the store
Supporting
Themes• N/A
Key
Promotions
• Strawberries: £2
• Persil Wash Tabs: £5
• Flora: £1
• Home Pride Cooking Sauces: 2 for £3
• Penguin x6 Pk: £1
• Wine: From £5
External / Car
Park
• A-boards: Get Summer Started offers
• Window Signs: Get Summer Started
Front Of Store
(Theme
POS, Pallets)
• Buckets Of Fresh Flowers
Colchester, EssexThursday 11th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Summer Related Items: Supported by
header boards and bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Free Standing Display Unit: Evian water 2 for
£1
• Free Standing Display Unit: Father's Day
cards
Checkouts
(Theme,
Space,
Point Of Sale)
• Get Summer Started: Bunting
This Weeks
Top 2 Deals• Persil Wash Liquid: £4
• Harpic Bleach: £1
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Soft
Drinks And
Carbonates)
• Pepsi x6 Cans: £2
• Sainsbury Sparkling Drinks: 55p or 2 for £1
Colchester, EssexThursday 11th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Double Your Fun This Summer With Clubcard
Boost: Supported by standees, bus stops and
header boards
Supporting
Themes
• Fuel Save Continues In Store: Supported by
signs at checkout and outside signage.
• Now Cheaper At Tesco: Supported by bus
stops around the store
Key
Promotions
• Pringles Tortilla Chips: £1.25
• Walkers x6: 2 for £2
• Various Fruit: 69p
• Ben And Jerry Ice Cream: £2.24
• Tuna By Princess x4: £3
External / Car
Park
• A-boards/ Banner/ Electronic Sign: Fuel Save
• A-boards/ Banner: Double your fun this
summer with Clubcard boost
Front Of Store
(Theme
POS, Pallets)
• Pallets: Garden plants and compost
Highwoods, Colchester, EssexThursday 11th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Fire Up The BBQ: Supported by headers and
bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Let's Garden: Hanging signs, header boards
and bus stops
• Special Offers: Including 25% off various
wine fizz and champagne
Checkouts
(Theme,
Space,
Point Of Sale)
• Tesco Bank: POS on them and overhead
signs
• Fuel Save: Signs
This Weeks
Top 2 Deals
• Persil Wash Powder x45 Washes: £6
• Fosters Lager: £11.50 or 2 packs for £18
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Soft
Drinks And
Carbonates)
• Iran Bru x8: 2 for £5
• Schweppes x1 L: 2 for £2
Highwoods, Colchester, EssexThursday 11th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Wine's Selected: Half price plus an
additional 10% off when you buy 3 or more
bottles: Highly advertised on the store
window and in the BWS department
Supporting
Themes
• Summer BBQ: A gondola end promotes BBQ
items
Key
Promotions
• Cadburys Chocolate Pouches/ 3+1pk: £1
• Lunch Meal Deal: £3
• Belvita: ½ price
• Nestle Matchmakers: ½ price
External / Car
Park
• Window Sign: Chilled Items Selected ½ price,
Coca Cola 6pk £1.99, Wine’s selected ½
price
Front Of Store
(Theme
POS, Pallets)
• Security Gate Shroud: Lots of brands now
cheaper at Tesco
• Stack: Coca Cola 1.75L £1
WallingtonThursday 11th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• N/A
Checkouts
(Theme,
Space,
Point Of Sale)
• Sweet- Free Checkouts: Signs seen in the
queuing area
• Popcorn: 79p
This Weeks
Top 2 Deals
• Wine's Selected: ½ price, plus an additional
10% off when you buy 3 or more bottles
• Lager/ Cider Selected Single Bottles: 3 for £5
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Soft
Drinks And
Carbonates)
• Coca Cola 1.75L: £1/ Coca Cola 6pk £1.99
• Pepsi Cola 2L: ½ price
WallingtonThursday 11th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Price Lock: Highly advertised throughout the
store. Especially concentrated in the central
aisle with large overhead signs, following
through with bus stops and wobblers
promoting numerous grocery offers
Supporting
Themes
• Ramadan Mubarak: Huge grocery stacks
seen on entry promoting relevant items on
various offers. Also theme following into store
and highlighted on gondola end's, shippers
and 10 bays in the seasonal aisle
Key
Promotions
• Charcoal Briquettes: 3 for £10
• Old El Paso Fajita Kit: £1.98
• Carrots 1kg Bag: 57p
• Meat/ Fish/ Poultry Selected: 3 for £10
• Hellmans: £1.87
• Magnum Ice Cream Lollies: £1.75
• Wine's Selected: 3 for £12
External / Car
Park
• Banner: Price Lock- More prices locked than
ever before
• Stack: Plants various offers, Compost various
offers
Front Of Store
(Theme
POS, Pallets)
• Security Gate Shroud: Jacob Cracker Crisps,
Coca Cola 1.75L 2 for £2
• Stack: Budweiser 24pk £10.97, Saka bottled
water £1, Coca Cola 30pk £6.97, Ramadan
Mubarak grocery products selected
• Shipper: Kingsman DVD £11
Clapham JunctionWednesday 10th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Ramadan Mubarak: 10 bays displaying
themed grocery items, on various offers
bordered with high signs and bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Let's Garden/ Outdoor Living: 12 bays, 3
gondola ends' and stacks of garden
furniture/ equipment/ accessories/ BBQ…
Highlighted with overhead signs and bus
stops
• Toiletries & Beauty Event
• Baby & Toddler Shop
Checkouts
(Theme,
Space,
Point Of Sale)
• Click & Collect
• Asda Banking
• Gift Voucher Cards
This Weeks
Top 2 Deals
• Pampers Nappies: 2 for £20
• Cow Desi Ghee: £3.97
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Soft
Drinks And
Carbonates)
• Coca Cola 30pk: £6.97/ Coca Cola 1.75L: 2
for £2
• Pepsi Cola 2L: 98p
Clapham JunctionWednesday 10th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Baby & Toddler Event: Highlighted in the
Baby department with overhead signs and
bus stops promoting the offers
Supporting
Themes
• The Garden's Calling: 4 bays of gardening
furniture, accessories, picnic and BBQ items.
Bordered with bus stops
Key
Promotions
• Smirnoff Vodka: £15
• Andrex Toilet Tissue 16pk: £5
• Walkers Crisp 24pk: £2.50
• Pimms: £20
• Beers/ Lagers Multi Pks Selected: 2 for £16
• McVites Biscuits Selected: £1
• Fairy/ Ariel Laundry Selected: £5
External / Car
Park
• Pavement Sign: Smirnoff Vodka £15, Nescafe
Gold Blend £4
• Standee: Everyday Low Price
Front Of Store
(Theme
POS, Pallets)
• Security Gate Shrouds: Kellogg's cereals
selected 3 for £5
• Shipper: Wedding cards, Father's Day cards
Walkers Crisp 24pk: £2.50- stack
• Stack: Pot Noodle 50p, Andrex Toilet Tissue
16pk £5, Nescafe Gold Blend £3.50
WimbledonWednesday 10th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• The Garden's Calling: 4 bays of gardening
furniture, accessories, picnic and BBQ items.
Bordered with bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Shake Up Your BBQ: High signs and bus stops
seen in the BWS department highlighting the
offers
Checkouts
(Theme,
Space,
Point Of Sale)
• Collect Your Saver Stamps Today: Signs on
every checkout
• Stack: Stella Artois 20pk £12, Kellogg's
Cereals Selected 3 for £5
This Weeks
Top 2 Deals• Kellogg's Cereals Selected: 3 for £5
• Pampers Nappies: ½ price
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Soft
Drinks And
Carbonates)
• Coca Cola 8pk: 2 for £5/ 24pk 2 for £10
• Robinsons Fruit And Barley Squash: £1
WimbledonWednesday 10th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Father's Day: A gondola end and a ladder
rack support gifts on various offers for the
event. Highlighted with themed overhead
signs and bus stops
Supporting
Themes
• Lunch Meal Deal: Buy one of each ( main/
snack/ drink), get the cheapest free. Highly
advertised on entry and right across the
chiller section
Key
Promotions
• Kellogg's Corn Flakes: £1.50
• Nivea Sun Cream: £5
• Disposable Picnic BBQ's: £2.25
• Beer Single Bottles Selected: 3 for £5
• Wine's Selected: Save 25%
• Doritos/ Dips: £1
• Glenlivet/ GH Mumm Champagne: £24
• Pimms: £20
External / Car
Park
• Pavement Sign: Muller Corner ½ price,
Kellogg's Corn Flakes £1.50
• Window Sign: Flora spread £1, Meal Deal for
2 (Pasta/sauce/garlic bread) £3,
Warburton's Bagels 6pk £1
Front Of Store
(Theme
POS, Pallets)
• Shipper: Cadburys chocolate singles, Nivea
sun cream £5
• Ladder Rack: Father's Day gift items
• Stack: Disposable picnic BBQ’s £2.25
• Shipper: Pimms £20
SuttonThursday 11th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• N/A
Checkouts
(Theme,
Space,
Point Of Sale)
• Stacks: Beers/ Lagers/ Cider multi pks various
offers
This Weeks
Top 2 Deals
• Meal Deal For 2: £3 (pasta/ sauce/ garlic
bread)
• Bells Whisky: £14
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Soft
Drinks And
Carbonates)
• Pepsi Cola 2L: £1
• Coca Cola 6pk: 2 for £6
SuttonThursday 11th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Father's Day: A free standing display was
seen on entry containing Father's Day gifts
of mainly bottled beer. Highlighted with
hanging 'Dad' signs. Most prominent on
entry
Supporting
Themes
• Dine In For Two £10 With Free Wine: (Main
Course/ Side Dish/ Dessert) Also advertised
on signs on entry, with a connection to the
Father's Day event
Key
Promotions
• Sandwiches/ Salads/ Drinks/ Snacks: 3 for 2
• Breakfast Items: 3 for 2
• Chinese Takeaway: £10 (2 mains/ 3 sides)
• New Italian Meals And Pizzas: 3 for £10
• Italian Meals For One: 3 for £7
External / Car
Park
• DAD- Treat Him This Father's Day Sunday 21st
June: A men's clothing display seen in the
main window supports the event
• David Gandy For Autograph Swimwear: A
display of ladies beach and costume wear is
seen in the main window
Front Of Store
(Theme
POS, Pallets)
• Father's Day: A free standing display was
seen on entry containing Father's Day gifts
of mainly bottled beer. Highlighted with
hanging 'Dad' signs
MertonWednesday 10th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Tastes Of The British Isles: Overhead signs
seen around the store
• Blooms Of The British Isles: At The Royal RHS
Chelsea Flower Show 2015. Standee seen in
the flower department
Checkouts
(Theme,
Space,
Point Of Sale)
• M&S Banking: Leaflets on every checkout
This Weeks
Top 2 Deals
• Strawberries: £2
• Dine In For Two £10 With Free Wine: (Main
Course/ Side Dish/ Dessert)
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Soft
Drinks And
Carbonates)
• Sparkling Fruit Flavoured Drinks Selected: 3
for £5
• Triple Pack Juices: 2 for £3
MertonWednesday 10th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Summer Is For: Is slogan on header boards,
hanging signs overhead signs around the
store
Supporting
Themes• N/A
Key
Promotions
• Ready Meals: 3 for £7
• Summer Fire Up The BBQ: 3 for £10
• Strawberries: £2
External / Car
Park
• Banner: Supporting on line delivery
• Car Park Security Shrouds: Support on line
delivery
• Garden Plants On Sale
Front Of Store
(Theme
POS, Pallets)
• Summer Is For: Slogan on 25% off various
items including Father's Day gifts by Bull dog
Colchester, EssexThursday 11th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Dedicated To Summer Items: Supported by
header boards, bunting and bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• BWS: 25% off
• Vitamins: 3 for 2
• Pet Food: 3 for 2
Checkouts
(Theme,
Space,
Point Of Sale)
• Magazines And Newspapers
This Weeks
Top 2 Deals• Benecol Yogurt Drink: Save 1/3
• Cathedral City Cheddar: Save 1/3
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Soft
Drinks And
Carbonates)
• Waitrose Lemonade: 95p or 2 for £1.60
• Irn Bru x8: £3.15 or 2 for £4
Colchester, EssexThursday 11th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Sourced Locally: Delicious Local produce.
Supported by overhead signs, bunting, shelf
barkers and shelf edge strips
Supporting
Themes• N/A
Key
Promotions
• Coors Light x15 Bottles: £10
• Cook Italian Chopped Toms x6: £2.50
• Heinz Soup: 4 for £3
• Bombay Sapphire Gin: £18
External / Car
Park
• A-boards: Supporting offers, sourced locally
fortnight and farm yard soft toy promotion
Front Of Store
(Theme
POS, Pallets)
• Pallets: Coors and Carlsberg lagers
Stanway, Colchester, EssexWednesday 10th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• Outdoor And Barbecue Items
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Subway: Is now open in this store. It appears
to be quite busy
• Samplers: For Rossi’s ice cream and local
produce
Checkouts
(Theme,
Space,
Point Of Sale)
• Father's Day: Free standing display units with
cards and DVDs near checkouts. Dump bins
with various offers
This Weeks
Top 2 Deals
• Kitchen Towels Thirst Pockets: £1.69
• Carlsberg x18 Cans: £10
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Soft
Drinks And
Carbonates)
• Schweppes Carbonated Drinks: 2 for £2
• Pepsi 1.75l: £1
Stanway, Colchester, EssexWednesday 10th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• All Your Favourite Things: Summer/Swap and
save supported by overhead signs
throughout the store
Supporting
Themes• N/A
Key
Promotions
• Iced Tea x6 Bottles: £1.99
• Demerara Sugar: 69p
• Aldi Super 6 Fruit And Veg: 69p
• Chicken Breast Fillets x3: £3.35
External / Car
Park
• Lots Of Growing Plants And Compost
• Window Signs: Supporting Aldi super 6 and
All your favourite things for summer
Front Of Store
(Theme
POS, Pallets)
• All Your Favourite Things For Summer:
Security gate shrouds
• Pallet: Iced tea
• Growing Plants And Seeds For Sale
London Road, Colchester, EssexWednesday 10th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Reduced Special Buys
Checkouts
(Theme,
Space,
Point Of Sale)
• Thank You For Shopping: POS at all
checkouts
• Swap And Save: POS at all checkouts
This Weeks
Top 2 Deals • N/A
This Weeks Top
2 Deals This
Weeks Top 2
Deals (Soft
Drinks And
Carbonates)
• Coca Cola 4 x 1.5l: £3.72
• Coca Cola x20 Cans: £3.55
London Road, Colchester, EssexWednesday 10th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Lidl Surprises: Signs seen hanging along the
store, comparing competitor prices with
their own, using various captions
Supporting
Themes
• Discover New Ideas: Central aisle displays
stacks of furniture/ household goods/ tools/
gardening equipment… Highlighted with
signs
Key
Promotions
• Conde Noble Rose Wine's: £3.29
• Ice Cream Cones Selected Pks: £3.49
• SnakTastic Crisps 30pk: £2.49
• Formil Laundry: £5.99
• Classic Ales 12pk: £14.79
External / Car
Park
• Stacks: Compost/ Charcoal
• Window Sign: Half Price Weekend, Discover
New Ideas, Scotch Beef Meatballs 12pk
£1.59
Front Of Store
(Theme
POS, Pallets)
• Display: Flower Market
Clapham JunctionWednesday 10th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Limited Offers- Hurry Hurry.... Signs seen
highlighting the reduced section
Checkouts
(Theme,
Space,
Point Of Sale)
• Nuts/ Seeds And Dried Fruits: Every checkout
This Weeks
Top 2 Deals
- To Be
Briefed By
Cosine
• Scotch Beef Meatballs 12pk: £1.59
• Vine Tomatoes: £1.29
This Weeks Top
2 Deals This
Weeks Top
(Soft Drinks
And
Carbonates)
• Orange/ Apple Blackcurrant Double
Strength Squash: £1.25
• Fruit And Barley Squash: 75p
Clapham JunctionWednesday 10th June
top related