creating long term value by lena hök, skandia

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Presentation at the conference "CSR - a driver for innovation and competitiveness in the Nordic region" October 11 2012 in Trondheim.

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2012-10-30

Creating long term value -

Lena Hök,

Head of Corporate Responsibility

Working proactively before the problems grow big

The strength of peoples involvement - First Swedish volunteer program for business

• Parental support groups

• Homework groups for marginalized children

• Summer camp

• Mentorship

• Working with the foundation Ideas for life

• MinStoraDag

• Nattvandring

• Bris-jouren

The Skandiamodell

- to look ahead and work proactively makes human and economic profits

Social investments in children and youth

- A short term cost for society

Or a long term investment in society?

What is the price for marginalization?

How large part of this is avoidable?

Sv

Informationsklass: Öppen

"Culture eats strategy for lunch"

Being there for the long run takes…

GUTS!

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