creating mobile content using flash

©2010 Adobe Systems Incorporated. All Rights Reserved.

Paul Trani ptrani@adobe.com www.paultrani.com @paultrani

Creating Mobile Content Using Flash Professional CS5

©2010 Adobe Systems Incorporated. All Rights Reserved.

Creating Mobile Content

Take advantage of the proliferation of Flash by creating experiences that are optimized for multiple screens.

•  Design considerations •  Optimization techniques •  Device specific capabilities

©2010 Adobe Systems Incorporated. All Rights Reserved.

Flash Player Penetration by 2012

Source: Strategy Analytics smartphone forecast (January 2010) and Adobe adoption estimates

0

50

100

150

200

250

300

350

2009 2010 2011 2012

Total Smartphones Smartphones with Flash Player

Mill

ions

of Sm

artp

hones

9%

35%

53%

©2010 Adobe Systems Incorporated. All Rights Reserved.

Smartphones with Flash Player 10.1

Unofficial List!

• Nexus One • Motorola Droid 2 • Motorola Droid X • Motorola Droid • HTC Desire • HTC Legend • HTC Incredible • HTC Wildfire • HTC Aria • Samsung Galaxy S • Palm Pre

©2010 Adobe Systems Incorporated. All Rights Reserved.

Design Considerations

©2010 Adobe Systems Incorporated. All Rights Reserved.

Design Considerations for Touch UI

Keep gestures smart and simple

Leverage clear mental models

Touch feedback is key

www.idlemode.com

©2010 Adobe Systems Incorporated. All Rights Reserved. 7

44px

Design for Real Hand Sizes

©2010 Adobe Systems Incorporated. All Rights Reserved. 8

Copyright 2009 Adobe Systems Incorporated. All rights reserved. Adobe confidential.

Placement

©2010 Adobe Systems Incorporated. All Rights Reserved. 9

Text and Context

 14pt font size  San serif (Arial, Helvetica, Verdana)  High contrast (black on white, white on black)  Use opaque background over transparency

©2010 Adobe Systems Incorporated. All Rights Reserved.

Native Keyboard Placement

©2010 Adobe Systems Incorporated. All Rights Reserved.

Screens and Orientation

? ?

?

©2010 Adobe Systems Incorporated. All Rights Reserved.

Optimization

©2010 Adobe Systems Incorporated. All Rights Reserved.

Graphics

  Consider bitmaps over vectors   Minimize number of vectors   Test with different qualities of Stage

Avoid, if possible:   Filters   Blend modes   Transparency   Perspective distortion

©2010 Adobe Systems Incorporated. All Rights Reserved.

ActionScript Optimization

  Set frame rate as low as possible   Dynamically adjust frame rate   Consolidate into a single handler   Use GPU accelerated Bitmap Transformations (cacheAsBitmapMatrix)   Bitmap Blitting

©2010 Adobe Systems Incorporated. All Rights Reserved.

Flash Player 10.1

©2010 Adobe Systems Incorporated. All Rights Reserved.

Designed for New Platforms

Brings full Flash Player feature set to devices

Mobile-ready features that take advantage of native device capabilities:

  Multi-touch and gestures   Accelerometer input   Geolocation   Mobile text input   Optimized SWF management for mobile   Sleep mode   Graphics hardware acceleration   H.264 video hardware decoding

©2010 Adobe Systems Incorporated. All Rights Reserved.

Testing and Simulation: Device Central

©2010 Adobe Systems Incorporated. All Rights Reserved.

Publishing

Flash Player: In the Browser

AIR: Beyond the Browser  Build standalone applications using Flash

 Everything Flash Player 10.1 has and then some

 First mobile operating system to be supported is Android

 Provides Flash developers access to app stores

©2010 Adobe Systems Incorporated. All Rights Reserved.

Mulitouch Accelerometer Orientation Microphone Keyboard Geolocation Camera GPS

✔ ✔ ✔ ✔ ✔

✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Two Clients

©2010 Adobe Systems Incorporated. All Rights Reserved.

Packaging & Distribution

.ipa

.air (swf, jpg, mp3)

.apk

.exe

.dmg

.air (swf, jpg, mp3)

©2010 Adobe Systems Incorporated. All Rights Reserved.

AIR for Android: Setup

 Get the Android SDK: http://developer.android.com/sdk Allows you to create and install apps on your device

  Android - SDK Manager to install packages etc.   ADB – Android Device Debugger installs apps on your device   DDMS - Dalvik Debug Monitor for desktop simulation.

 Join the AIR Prerelease http://labs.adobe.com/technologies/air/   Get AIR for Android runtime .apk installed   Get the AIR for Android Extension for Flash CS5 to make apps

©2010 Adobe Systems Incorporated. All Rights Reserved.

Demo

©2010 Adobe Systems Incorporated. All Rights Reserved.

Resources

©2010 Adobe Systems Incorporated. All Rights Reserved.

Resources

■  ptrani@adobe.com ■  www.adobetv.com ■  http://www.paultrani.com ■  www.bytearray.org ■  http://www.RIAgora.com ■  http://www.flashmobileblog.com ■  http://www.gotoandlearn.com ■  http://www.blackcj.com

DROID Does Flash hosted by Adobe & Motorola Thursday, September 16, 2010 from 6:00 PM - 9:00 PM (PT)