daftar isidaftar isi lembar judul tugas akhir .....i lembar pernyataan tugas akhir .....ii lembar...
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Daftar Isi
Lembar Judul Tugas Akhir ...........................................................................i
Lembar Pernyataan Tugas Akhir ..................................................................ii
Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ..............................iii
Lembar Persetujuan dan Pengesahan Tugas Akhir .......................................iv
Lembar Konsultasi Tugas Akhir ...................................................................v
Kata Pengantar ..............................................................................................vi
Abstrak ........................................................................................................viii
Daftar Isi .......................................................................................................x
Daftar Gambar ..............................................................................................xiii
Daftar Tabel ..................................................................................................xiv
Daftar Lampiran ............................................................................................xii
BAB I PENDAHULUAN ........................................................................1
1.1 Latar Belakang .........................................................................1
1.2 Maksud dan Tujuan .................................................................3
1.2.1. Maksud ...........................................................................3
1.2.2. Tujuan ............................................................................3
1.3. Teknik Pengumpulan Data.......................................................4
1.3.1. Metode Pengumpulan Data ............................................4
1. Observasi ....................................................................4
2. Wawancara .................................................................4
3. Studi Pustaka ..............................................................5
4. Dokumentasi ..............................................................6
1.3.2. Metode Analisa Data ......................................................7
BAB II LANDASAN TEORI ...................................................................10
2.1 Umum ......................................................................................10
2.1.1. Definisi Public Relations ...............................................10
2.1.2. Fungsi Public Relations .................................................11
2.1.3. Tugas Public Relations ..................................................12
2.1.4. Ruang Lingkup Public Relations ...................................14
2.1.5. Peran Public Relations ......................................................15
2.1.6. Perencanaan program Public Relations ............................16
2.1.7. Proses perencanaanKerja Public Relations .......................18
2.2 Studi Literatur ..........................................................................19
2.2.1. Perancangan ........................................................................................19
2.2.2. Company Profile .................................................................................20
2.2.3. Media Informasi ..................................................................................26
2.2.4. Klien ....................................................................................27
BAB III PEMBAHASAN ...........................................................................30
3.1. Konsep Perancangan ...............................................................30
3.1.1. Tinjauan Perusahaan ......................................................30
1. Sejarah, Visi dan Misi Perusahaan ............................30
2. Potensi Perusahaan ....................................................31
3. Struktur Organisasi ....................................................31
4. Kondisi Khusus Program PR .....................................32
3.1.2. Peran Strategi PR ...........................................................32
3.1.3. Konsep Kreatif ..............................................................33
1. Bentuk .......................................................................33
2. Tujuan Company Profile ...........................................33
3. Target Khalayak ........................................................33
4. Perwajahan ................................................................33
3.2. Eksekusi Karya .......................................................................38
3.3. Time Table dan Anggaran ......................................................49
3.3.1. Time Table ....................................................................49
3.3.2. Anggaran .......................................................................50
3.4. Kendala dan Pemecahan .........................................................50
3.4.1. Kendala .........................................................................50
3.4.2. Pemecahan ....................................................................50
BAB IV PENUTUP .....................................................................................52
4.1. Kesimpulan .............................................................................52
4.2. Saran .......................................................................................52
DAFTAR PUSTAKA ..................................................................................53
DAFTAR RIWAYAT HIDUP ...................................................................56
SURAT KETERANGAN PKL/RISET
SURAT PERSETUJUAN HASIL KARYA
SURAT PERSETUJUAN PEMBUATAN KARYA
SURAT PENILAIAN HASIL KARYA
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