deafinitely boleh!
Post on 31-May-2018
223 Views
Preview:
TRANSCRIPT
-
8/14/2019 Deafinitely Boleh!
1/17
Deafinitely Boleh! Project"What matters deafness of the ears,when the mind hears?
-
8/14/2019 Deafinitely Boleh!
2/17
What is Deafinitely Boleh!? Deaf Can!
The name exudes energyand confidence, and
suggests that being Deaf
does not meanless
capable. Deaf can exceltoo, even in areas of
linguistic communication!
-
8/14/2019 Deafinitely Boleh!
3/17
Objectives
Create/Promote deaf awareness toboth the hearing and deaf through aseries of informative and interactiveprograms
To the hearing community realizethe value of the deaf as part of our
new knowledge-based economy andhow they can help to better integratethe Deaf into the Society.
To the deaf challenge them to
recognize their strengths, help themunderstand the options available tothem, and encourage them to breakout of stereotyped or perceivedlimitations.
-
8/14/2019 Deafinitely Boleh!
4/17
NLB Deaf Awareness Project Drama Series Project
Holistic Approach
-
8/14/2019 Deafinitely Boleh!
5/17
Why a DramaSeries?
-
8/14/2019 Deafinitely Boleh!
6/17
Why a Drama Series?
Reach presented by the drama is thefurthest of all media and would serve ourdeaf awareness purpose most.
Effective deaf awareness requires
characterization to touch people heart,which a Drama would be able to put forth.
-
8/14/2019 Deafinitely Boleh!
7/17
11
92
80
60
43
18
35
16
424552
77
9198
S'pore TV Daily
Press
Radio Internet TV Mobile
Bus
Cable Weeklies Cinema
Past Week
Yesterday
Reach (%)
Source: Nielsen Media Index 2005Base (000): P15+ (3265)
Local TV has the highest penetration among all mediaWhy a Drama Series?
-
8/14/2019 Deafinitely Boleh!
8/17
14
28
45
6267
71
Ch 8 (C) Ch 5 (E) Ch U (C) CNA (E) Central
(Multi)
Suria (M)
Why Channel 8?Reach (%)
Source: Nielsen Media Index 2005Base (000): P15+ (3265)
Channel 8 is the most watched
-
8/14/2019 Deafinitely Boleh!
9/17
Successful Drama Series Project
Average Ratings (%)
Source:Taylor Nelson SofresPeriod:5-30 Aug 02, Mon-Fri 9pm
Base000 : P15+ (3,084),PMEB (606),Students (950),Grocery Buyers (1,006), Housewife (573)
Commissioned by Ministry of
Manpower and Singapore Labour
Foundation
This drama clearly conveyed the keymessage of importance of re-training
and union membership
Generated the highest ratings for any
drama for 2002 with over 1 million
viewers
Cumulative Reach of
2.5million viewers!
21.2
1316.4
23.8
27.3
0
5
10
15
20
25
30
P15+
PMEB
Stud
ent
GB
Housewife
Beautiful Connection
-
8/14/2019 Deafinitely Boleh!
10/17
Successful Drama Series Project
Commissioned by National Kidney
Foundation This drama clearly conveyed the
medical information on Terminal illness
affecting children and shared the
problems faced by families and
patients.
Due to the great popularity, series 2
and 3 followed after series 1.
A Childs Hope 1,2 & 3
-
8/14/2019 Deafinitely Boleh!
11/17
Successful Drama Series Project
Commissioned by NTUC
This drama clearly conveyed the key
message of importance of family tiesand kinships.
The Ties that Bind
-
8/14/2019 Deafinitely Boleh!
12/17
Deafinitely Boleh!
Commissioned by Singapore
Association for the Deaf
This drama aims to convey these keymessages
deaf can fully integrate into society at
all levels.
3 intervention approaches available
locally, professional and financial(endorsed by NCSS) support
the challenges faced by deaf but how
they can achieve breakthrough in all
aspects with the support of society
-
8/14/2019 Deafinitely Boleh!
13/17
Drama Series Project
ENTITLEMENTSENTITLEMENTS
2 x 30-sec commercial airtime per episode on Ch 8
Special positioning of commercials (premium position ie. 1st CB,
1st spot for the first commercial spot)
Programme trailers up to 40x in loading per week on Ch 8 (except
in News, Sole- & Competitor-sponsored programmes)
5-sec lead-in/lead-out acknowledgements in each episode
5-sec credit acknowledgement tagged-on to trailers
One product-type exclusivity per programme
This investment includes scripting, editing and production of the
drama.
INVESTMENTINVESTMENT (direct booking only)(direct booking only)
-
8/14/2019 Deafinitely Boleh!
14/17
Funding
Funding
2 x Co-Sponsors4 x Main Sponsors
Proposed Sponsors
Ambassadors: HSBC, Siemens,KFC
Telco: Singtel, Starhub, M1
Nokia, KeppelCorp, CDL,
SembCorp, SPH
Proposed Sponsors
Foundations: SPH, Shaw, Tan
Hospitals: NHG, SingHealth
-
8/14/2019 Deafinitely Boleh!
15/17
Funding
ENTITLEMENTS
8 x 30 sec spots of commercialairtime within the entire series
Special positioning of the TVC (willbe rotated among the sponsors)
Programme trailers up to 40x inloading per week on channel8(Except in News, Sole- &Competitor-sponsoredprogrammes)
5-sec lead-in/lead-outacknowledgements in each episode
5-sec credit acknowledgementtagged-on to trailers
Incidental exposure within thedrama series
One product-type exclusively perprogramme
ENTITLEMENTS
1 x 30 sec spots of commercialairtime within the entire series
Special positioning of the TVC (willbe rotated among the sponsors)
Programme trailers up to 40x inloading per week on channel8(Except in News, Sole- &Competitor-sponsoredprogrammes)
2.5-sec lead-in/lead-out
acknowledgements in each episode 2.5-sec credit acknowledgement
tagged-on to trailers
One product-type exclusively perprogramme
Funding
Co-SponsorsMain Sponsors
-
8/14/2019 Deafinitely Boleh!
16/17
NLB Deaf Awareness Project Drama Series Project
Proposed Timeline
Carnival: 9-10 Dec 06
HSBC Story-telling: XX YY 06
NLB Staff DCCL: XX 06(Dawn, pls help to fill in
dates)
Sponsorship: Mar 06
Production: Jul 06
On-Air: Mar 07
-
8/14/2019 Deafinitely Boleh!
17/17
Q & A Session
top related