digital asset management: a platform approach
Post on 19-Jun-2015
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Content Management PlatformFor Business Applications/
Digital Asset ManagementNuxeo Platform
Brendan Coveney
Digital Asset Management: A Platform Approach
What is Digital Asset Management?
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Digital Assets
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• Digital = audio, video, image content
• Asset = enhanced with metadata
• Author, format, expiration, IP restrictions, size
• Enables searchability and tracking
... Management
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• Do you need Flickr? iPhoto? YouTube?
• Or a business application?
• Secure access
• Workflows to model business processes
• Integrations with your ERP, CRM, or other applications
Digital Assets as Content
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• Content is not limited to documents
• Media and digital content is no longer limited to the Marketing Department
• Many business applications require image, video, and audio content
Digital Assets as Content
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• Content is a Business Asset
• Modeled on what your business does
• A gadget for sale, an insurance claim, a video game, a museum artifact
• ... whatever content is in your organization
DAM = Content Management
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• A “digital asset” models the business concept it represents
• More than a simple audio, video, or image file
• Complex object
• Relationships to other objects
• Custom metadata
• Custom workflows
Why a platform approach?
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Power Shift
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Ubiquitous Access
• By 2016, 1.6 billion smart devices will be sold
• 2/3 of the workforce will use smart devices for their work
• Delivery, ingestion, management and control
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Cloud
• Private / Public / Hybrid
• Multi-tenancy
• App Level
• Container Level
• Automation
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Future Proofing
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Source: Unknown
What is a platform approach?
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Platform Approach
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Your Digital Asset Management strategy needs to be an integral component of your broader content
management strategy
Platform
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• Flexible
• Secure
• Open
• Standards
• Scalable
Unified Repository
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• A single repository for
• media content
• documents
• custom content models
• For an inclusive, connected way of managing assets across the enterprise
Technology
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A technology platform has a two-pronged mission:
Provide immediate, easily attainable benefits
Reward (and don’t punish) developers who want to delve deeper
Platform
A comprehensive ecosystem that improves the productivity of application developers and application deliverers
enabling them to provide successful content driven applications
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Application Development
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“Application Development - Designing, coding, testing, implementing, and maintaining a custom software solution over time.”
Eric Knipp, Gartner
Application Development
• Designing
• Coding
• Testing
• Implementing
• Maintaining
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Application Delivery
“Application Delivery – Selecting, implementing, and maintaining a software solution over time. This may or may not include application development and that development may be part of a complete custom system or it may simply be coding a few connectors as part of an integration effort.”
Eric Knipp, Gartner
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Platform
• Server Software
• Component Architecture
• APIs
• Configuration Tools
• Development Tools
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• Test
• Delivery Platform
• Developer Care
• Support
• Consulting
• Community
Benefits
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• Build applications that are
• Sustainable, with a broad approach vision of content management
• Cost-effective, by designing for the long term
• Open, and flexible enough to easily adapt to future requirements
Real World Examples
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• Manage collections, exhibits, loans, photos, videos
• Repository = 20 TB
• Unified repository for document management and digital asset management
• Building repeatable processes
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• Digital asset = game build
• Contains audio, images, and metadata
• Control & track access to pre-releases
• Fingerprinting on builds
• Mission critical access control, distributed on 23 sites globally
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• Store, manage and distribute all Netflix online images
• Content Collaboration processes for producing media assets
• Approval tracking with the movie studios
• Creative and Editing Workflow
• Fully Integrated with Netflix Platform
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Thank You!
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Brendan Coveney- GM, Americas and APACPhone: (+1) 408-506-8630e-mail: bcoveney@nuxeo.comFollow me: @bcoveney
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