digital economy by dr.settapong malisuwan เศรษฐพงค์...

4G CONNECTIVITY: THE DIGITAL ECONOMY ERA

SETTAPONG MALISUWAN

THE EVOLUTION OF MOBILE COMMUNICATIONS

2

1G 2G 3G 4G

1980 1990 2000

2020

• Basic Voice

• Analogue Systems

• Low Capacity

• Limited local and

regional coverage

The foundation of mobile telephony

Mobile telephony for everyone

The foundation of mobile

broadband

Enhanced mobile broadband

• Designed for voice

• Improved coverage

and capacity

• First digital

standards (GSM,

CDMA)

• Designed for voice with

some data consideration

(multimedia, text,

internet)

• First mobile broadbandDESIGNED FOR DATA!

IP BASED PROTOCOLS

TRUE MOBILE BROADBAND

TRANSFORMING TO DIGITAL ECONOMY

ENHANCED MOBILITY : 4G VS 3G

3

4G

What does this mean?

SPEED OF TRANSFER

ENHANCED MOBILITY : 4G VS 3G

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4G

What does this mean?

FASTER RESPONSE TIME FROMNETWORK

Smartphone users often measures how many times their internet connection drops or how quickly apps download. This is the main cause of low customer advocacy

ENHANCED MOBILITY : 4G VS 3G

5

4G

What does this mean?

INCREASED NETWORKCAPACITY

ABLE TO ACCOMMODATEMORE DATA AND MORE

USERS!

4G SUBSCRIPTIONS GLOBAL OUTLOOK

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PAST NOW FORECASTED

45.%Expected Growth CAGR3500 MIL

SUBSCRIBERS

SUBSCRIBERS IN MILLIONS

BY 2020

9.5 billion mobile subscribers

90% of all subscribers over 6 years will have mobile phones

60% of all are smartphones

2013 2015/16

2020

4G SUBSCRIPTIONS REGIONAL OUTLOOK

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BY 2020

60% of LTE additions will be in APAC mobile subscribers

+300 million LTE subscribers in Middle East and Africa

+500 million LTE subscribers in Europe

+250 million in North Americaof all subscribers over 6 years will have mobile phones

WHAT DOES MOBILE BROADBAND MEAN FOR THAILAND?

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149% Mobile Penetration 77M+ Million 3G Subscribers

90% of 18-24 yrs old access internet via mobile phones

Only 5.5 million of 22 million Thai households own computers

End of 2014 Thai users consume 1 GB of mobile data per month. Thailand is the 2nd highest youtube viewer in Asia after Japan.

Soon Mobile Broadband Importance exceeds Fixed Broadband for Thailand

SOURCE: YOZZO

NARROWBAND

BROADBAND

3.4%8.9%

45%40.3%

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4G LTE WILL ALSO SHAPE CUSTOMER BEHAVIOR IN THAILAND

RESULTING IN

• MORE DATA PER USER

• HIGHER NO. OF USERS USING DATA

10

4G LTE NETWORKS CAN provide broadband connectivity

to many communities in rural areas that are beyond

reach of the limited wired broadband infrastructure in

THAILAND

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The Biggest Source of Entertainment. Which Screen?

VS.

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MOBILE IS MY THIRD HAND

MOBILE IS NO LONGER JUST A DEVICE

IT IS A HUMAN BEING’s THIRD HELPING HAND

IT IS A BEHAVIOUR

MOST IMPORTANTLY, IT IS AN IMPULSE TO BUY ANYTHING, ANYWHERE and ANYTIME

360 DEGREE NATIONAL ECONOMY IMPACT

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360 DEGREE NATIONAL ECONOMY IMPACT

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Spectrum assignment

Infrastructure and support services

Networkoperators

Handsetdevices

Distributors andretailers

Content andservices

Suppliers ofinfrastructure andsupport services

Mobilenetwork

operators

Wirelesshandset devicemanufacturers

Distributorsand retailers

of mobilecommunications

Mobilecontent andservice appproviders

THANK YOU VERY MUCHFOR YOUR ATTENTION!