digital marketing weekly 2 maret 2020 - javamifi blog · digital marketing team insight. march 2019...

DIGITAL MARKETING weekly2 maret 2020

DIGITAL MARKETING TEAM INSIGHT

March 2019 – august 2020

Sept 2020 – Feb 2020

March 2019 – Feb 2020

Sakuramar – apr 2019

Libur semesterAwal Jun 2019

Libur LebaranAwal Jul 2019

1st audit+ optimize webMid Sept 2019

High seasonDes2019 – jan 2020

TODAY2nd audit

Def. Pre-optimized Post-optimized

Organic traffic 27% 62%

Ads traffic 50% 28%

Organic conv 55%** 52%

Ads conv 20%** 32%

Def. Pre-optimized Post-optimized

Average monthly unique traffic

-/+ 15.000 45.000 – 50.000

Conv. rate --- 1 %

Bounce rate 67% 53%

duration 02.04 01.14

Traffic and conversion

organic traffic27%

ads traffic50%

others23%

TRAFFIC PRE OPTIMIZED

organic traffic ads traffic others

organic traffic62%

ads traffic28%

other10%

TRAFFIC POST-OPTIMIZED

organic traffic ads traffic other

organic conv55%

ads conv20%

other conv25%

CONV PRE-OPTIMIZED***

organic conv ads conv other conv

organic conv52%

ads conv32%

other conv16%

CONV PRE-OPTIMIZED***

organic conv ads conv other conv

optimasi

Airport Airport

PRIORITY A

Organic

SEO

4 liquid’s campaign

Milking existing customer database

PRIORITY B

Display Network

SEM

Social Ads

Email ads

>

Priority

Why organic and seo traffic :1. Long term2. Stable3. More conversion rate4. Tend to be more difficult to beat5. Quality traffic

Competition

Next ?• More investment in organic• Obviously, Digital Budget allocation will be more weighted to organic investment.

About 50% digital budget will be allocated to organic.• 4 Liquid’s campaign

Thank you

Thank you

Thank you

Thank you