digitálne chuťovky s adma 23.6.2016: ako robiť reklamu pre ľudí, ktorí nenávidia reklamu...

MAIN TITLE LOREMIPSUM DOLORSubtitle lorem ipsum dolor sit amet

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap i\nto electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Ako na ľudí, ktorí nenávidia reklamuDigitálne chuťovky 23. 6. 2016, časť 1

01 GENERÁCIA Z

KTO JE GENERÁCIA Z?

Tínejdžeri, pubertiaciNarodení medzi 1990 a 2010Dospievajú skôr a sú sebavedomíMajú rozbitú pozornosťSú technicky mimoriadne zdatníPorovnávajú, hľadajú top ponukuIch formát je video (a interakcia)

AKO FUNGUJÚ?

Online- 53 % viac ako 12 h denne- Social - 76 % > 5 h- FB 25 %, SC 22 %, IG 21 %

AKO FUNGUJÚ?

Online- 53 % viac ako 12 h denne- Social - 76 % > 5 h- FB 25 %, SC 22 %, IG 21 %

Nákupné správanie- 85 % na odporúčanie kamaráta - 94 % sa chce deliť o výhru

AKO FUNGUJÚ?

Online- 53 % viac ako 12 h denne- Social - 76 % > 5 h- FB 25 %, SC 22 %, IG 21 %

Nákupné správanie- 85 % na odporúčanie kamaráta - 94 % sa chce deliť o výhru

Záujem- Populárni youtuberi- Gogoman, Selassie, Lucypug (17 %)- Celebrity - Majk Spirit, Separ, Petra

Polnišová a Zuzana Šebová (9 %)

02 AKO NA NICH?VÚB Cuky a Luky

ČO NÁM FUNGOVALO?

Videá (a Lucypug)270 000 views, takmer 18 000 unikátov

ČO NÁM FUNGOVALO?

Videá (a Lucypug)270 000 views, takmer 18 000 unikátov

Social (a súťaže)Instagram, Snapchat a Dubsmash content

ČO NÁM FUNGOVALO?

Videá (a Lucypug)270 000 views, takmer 18 000 unikátov

Social (a súťaže)Instagram, Snapchat a Dubsmash content

Spontánna znalosťGfK Young People Ad Monitor

03 AKO NA NICH 2?Fofola

04 PREČO TO FUNGOVALO?

KAMPANE, KTORÉ:

Upustili od tradičných kanálovNašli svoju cieľovkuNehrali sa na reklamuZapojili ľudí do komunikácieZabávali

A boli super :)

MAIN TITLE LOREMIPSUM DOLORSubtitle lorem ipsum dolor sit amet

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap i\nto electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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