do's and don'ts of youtube cause marketing
Post on 16-Jul-2015
552 Views
Preview:
TRANSCRIPT
Roadmap
• Do/Don’t Cause Marketing + YouTube
• YouTube Nonprofit
• Tactics & Content
• Analytics
WholeWhale.com
You can’t ‘Make it go viral’so don’t write that check
http://www.youtube.com/watch?v=sRNWFtgXo2E WholeWhale.com
Don’t Sell Out
http://www.youtube.com/watch?v=plWnm7UpsXk WholeWhale.com
Don’t Ignore the Data
#2 Online Search
+ 800 Million unique users/month
+ 4 Billion hours watched/month
+72 Hours uploaded/minute
+25% of views come from Mobile
WholeWhale.com
Do Content Housekeeping
Design: Does it look good?
Staff: Who is managing?
Content: What are they saying?
Marketing: Where do people see it?
Measurement: How are people using it?
WholeWhale.com
Live Streaming
WholeWhale.comhttps://support.google.com/youtube/bin/answer.py?hl=en&answer=2523404&topic=2474327&ctx=topic
Blitzkrieg
Impact = (Action / Time)* Comm.• Create a simple collective action
• Give a deadline
• Create a simple, social interface
WholeWhale.com
Recruit a Team that Cares
Care A Lot
Care A Little
WholeWhale.com
Recruit a team + give them:
• Goals
• Purpose
• Honorary Title
Ask more from people who care
Know the Algorithm
1. Time Watched
2. View Count
3. Likes/Favorites
4. Interactions (comments)
Time + Topic
WholeWhale.com
WholeWhale.com
Meme Riding
WholeWhale.com http://www.youtube.com/watch?v=HYWuCSKjSds
Case Study: @Octarium
WholeWhale.com
http://www.youtube.com/watch?v=T0W59PDwFNM
http://Xtranormal.com
Quick Content Ideas
• How to ___• Educational• Amazing/shocking• Animated dialog• Responsive to audience• Meme Riding• Funny/Inspiring• Testimony
= Add Value
WholeWhale.com
• Choose your own adventure• Contest submission• Live observation of an area• Exclusive interview• Review of___
Analytics: Demographic
http://www.youtube.com/watch?feature=player_embedded&v=AUU9urHAwco#!
WholeWhale.com
Thanks!
• More resources:
– 9 ways to promote YouTube Videos
– How to measure your audience with YouTube Analytics
– Do’s and Dont’s of Nonprofits on YouTube
WholeWhale.com
Follow us @WholeWhale
top related