duurzaamheidsinitiatieven: hoe geven we die een zetje?’ door maarten de leng (stichting nudge)
Post on 23-Jun-2015
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a gentle push a global difference
nov. 2010
nov 2012 nov 2011
nov 2013 Sept 2014
BREDA
Friends of Nudge
factsheet
33.655
279
360
6.000+
12.700+
4.000
12
March 2014
nudgers
Friends of Nudge
initiatives
Facebook likes
Twitter followers
volunteers
employees
nudgers initiatives
Friends of Nudge
connecting the dots
example projects
more to come:
but also:
1800+ nudgers 199
initiatives 5 Friends of Nudge
What is it? Leverage from children's power of persuasion to save energy and water.
Role of community? Finding ambassadors of the project & the community as jury.
Result? Project in progress.
WaterSpaarders
What is it? A project to set up new energy cooperatives.
Role of community? Start and join new energy-cooperatives
Result? 6 new energy cooperatives
Buurten met Energie
3300+ nudgers 6
initiatives 7 Friends of Nudge
What is it?
Role of community? Crowdsourcing tennis clubs & voting for a pilot project.
Result? 1 pilot project 1 online sustainability toolkit for sport clubs
ABN Amro WTT
3800+ nudgers 1
initiatives 3 Friends of Nudge
Winnaar TV Kralingen
de duurzame menukaart
HOCKEY
Status
43
main revenue sources financials
Friends of
Nudge
consultancy &
projects
Nudge Leadership Challenge
2012 - 2013 - 2014 Nudge Leadership Challenges
Nudge Leadership Challenges 2013
major milestones in 2014
new online platform
impact model
Nudge Global Leadership Challenge
new online platform
Participation
Crowd-sourcing
Co-creation
Matchmaking
Impact model
Impact model
Impact model crowd-sourcing
Global Nudge Leadership Challenge
are you a nudger?
What is it? How to heat a church Role of community? Crowd-sourcing a solution for heating a church. Result? Combine cooling need of data centre & heating need of church
Holy Warming
3900+ nudgers 2
initiatives 7 Friends of Nudge
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