eday 2013 - robbert pratten - tstoryteller
Post on 17-Jul-2015
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Long-term engagement demands:• Good story• Participation/Interaction• Social aspect – fan-to-fan and/or fan-to-character
text RIOT to 020 3322 8298 to enter the world of Feral Youth
decision point alternative endings
A
B
C
plot point
character detail
exposition
TIME-DEPENDENTCAMPAIGN
AUDIENCE-DRIVENPARTICIPATION
Fly ApplesTony Car
Tony
Car
Fly
Old
BrianRichard
Episode 1 : Funeral Episode 2 : Mother’s Day
Script
Video becomes “cut scene”
Incit
BTL Brands @BTLBrands
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