email list building

stephenpratley.com

Email List Building(For Rob Tyson’s SME Masterclass 13/12/2016)

Stephen Pratley, MA(Mktg) MIDMstephenpratley.com

stephenpratley.com

● 5 principles to turning your website into a list-building machine.● Some live examples● The toolkit I use

What you’ll learn today

stephenpratley.com

Hi, I’m Stephen Pratley

I’m a “dyed in the wool” direct response marketer.

I began with direct mail campaigns then became one of the early pioneers of commercial email marketing in the UK.

I’m a Trainer at IDM & Kingston University

I help education & training businesses to grow online sales

stephenpratley.com

stephenpratley.com

Let’s begin...

stephenpratley.com

The footer signup

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#1 - Be More Relevant

stephenpratley.com

Matching content

This incentive is used across most of my site

It does 4x better on this page where it matches the main content.

stephenpratley.com

Have as many opt-ins as you have services

stephenpratley.com/4-stages-marketing-automation-growth/

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#2 - Give More Value

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stephenpratley.com

#3 - Ask For Less Commitment

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Clicks < Forms

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Principles of Persuasion - Consistency

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#4 - Be More Intrusive

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stephenpratley.com

stephenpratley.com

SlideshareLeadshare

(Pre-Filled Data)

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The Power of Pop-Ups

This offer had been a banner

Site was converting at 1.2%

Now converts at 2%

Popup gets 5% of traffic

Email is the biggest sales driver

stephenpratley.com

#5 - More. Just More.

stephenpratley.com

stephenpratley.com

Recap1. More relevance

2. More Value

3. Less commitment

4. More intrusive

5. More forms

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My Toolkit

Wordpress

Thrive Leads

Thrive Landing Pages

ActiveCampaign

Non Wordpress

OptinMonster

SumoMe

Hellobar

Layered Popups (codecanyon)

Ouibounce

stephenpratley.com

stephenpratley.com