embracing design in corporate culture

Embracing Design in Corporate Culture

Kazuya Nakamura

@LadiesThatUXAMS August 18, 2016

Design as a Problem Solving Tool

@LadiesThatUXAMS August 18, 2016

Onboarding

Collaboration

Communication

@LadiesThatUXAMS August 18, 2016

Who is Kazuya Nakamura

1995 - 2013

Service Deign for Windows 95

@LadiesThatUXAMS August 18, 2016

Who is Kazuya Nakamura

Bindly (Android)

Service Diorama

2013 - Present

http://www.gameofdesigns.com

https://bind.ly

@LadiesThatUXAMS August 18, 2016

User Onboarding and Retention

Employee Onboarding and Retention

UX

Corporate

@LadiesThatUXAMS August 18, 2016

Value Proposition (Why?)

Required Action - CTA (What?)

Clear and Logical Sequence (How?)

and Feeling!

@LadiesThatUXAMS August 18, 2016

Van Maanen and Schein modelCollective vs. Individual

Formal vs. Informal

Sequential vs. Random

Fixed vs. Variable

Serial vs. Disjunctive

Investiture vs. Divestiture

OK. So what can I do? 🤔

@LadiesThatUXAMS August 18, 2016

Visual Language to collectively design UX

Service Diorama

http://www.gameofdesigns.com

@LadiesThatUXAMS August 18, 2016

😨

@LadiesThatUXAMS August 18, 2016

What do companies do?• Organization change

• Office renovation

• Innovation hub

• Intraneurship

• Meeting

• Training

😂

What do startups do?

AARRR! 📏 Measure 📐one metrics that matter!

@LadiesThatUXAMS August 18, 2016

Matching different group of people ex. Uber, Airbnb, KickstarterUX

Corporate Matching different group of people ex. Designers and Developers

@LadiesThatUXAMS August 18, 2016

@LadiesThatUXAMS

😱https://sites.google.com/site/ucinetsoftware/homeUCINET

Use heat map to understand engagement between UI and users

UX

Corporate User heat map to understand engagement between people

@LadiesThatUXAMS August 18, 2016

@LadiesThatUXAMS

@LadiesThatUXAMS August 18, 2016

@LadiesThatUXAMS

🙀

August 18, 2016

Tools

https://immersion.media.mit.edu/immersion

immersion

https://gephi.org/

Gephi

http://estimote.com/

Estimate

https://www.gameordesigns.com

Service Diorama

@LadiesThatUXAMS August 18, 2016

ContactKazuya Nakamura

kazuya.nakamura@qeuep.com @kzynakamura

https://medium.com/@kzynakamura

Service Diorama Amsterdam

https://www.meetup.com/Service-Diorama-Amsterdam/

@LadiesThatUXAMS August 18, 2016