emerging media summit - iabc-ida louisville

COMMUNITY IN THE SOCIAL ENTERPRISE

Amanda Nelson Community Content Manager

Socializing the Enterprise

Start from the Inside Out

“A bad beginning makes a bad ending.” - Euripides

SOCIALIZING THE ENTERPRISE

•  Culture shift •  Trade control for

conversation •  Individuals vs brands

Create a Listening Grid

SOCIALIZING THE ENTERPRISE

•  Listen for: •  Opportunity •  Failure •  Competitive movements •  Brand ambassadors

•  Create grid for each department •  Identify need, solve problem

Collaborate & Educate

SOCIALIZING THE ENTERPRISE

•  Unified vision •  Social needs by department •  Internal and external

Vodafone

SOCIALIZING THE ENTERPRISE

Establish a Community Team

Inside the Mind of a Community Manager

ESTABLISH A COMMUNITY TEAM

•  Storyteller •  Poster child •  Caretaker •  Content curator/

creator

•  Switchboard operator

•  Teacher •  Interpreter •  Connector

External Internal

Understand Community

SOCIALIZING THE ENTERPRISE

•  Holistic view of customer •  Understand customer decision

making cycle •  Sync psychological need

Salesforce

ESTABLISH A COMMUNITY TEAM

Thank You!

ESTABLISH A COMMUNITY TEAM

Radian6 •  www.radian6.com •  Twitter: www.twitter.com/radian6 •  Blog: www.radian6.com/blog •  community@radian6.com

Me •  Twitter: @mileigh13 •  Google+: http://gplus.to/amandanelson13 •  amanda.nelson@radian6.com