evolve'15 | maximize | gary gamitian | informatica

AUGUST 18, 2015

AEM ROUND 2AEM On-Premise to AEM in the Cloud

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AEM ROUND 2AEM On-Premise to AEM in the Cloud

Gary GamitianDirector of Web DevelopmentInformatica

Email: ggamitian@informatica.com

Twitter: @followgaryg

LinkedIn: https://www.linkedin.com/in/garygamitian

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On-premise AEMAdvantages• Total Control – Security, Data, Trained Staff• Infrastructure – limit dependencies on outside resources• Upgrades/Fixes – projects stay on target

Disadvantages• Investments – hardware/software• Control– Same controls may haunt you; datacenter downtime, wcms issues,

capacity• Personnel – costs associated with hiring staff, training

Ultimately, it comes down to how you operate your business.

AEM ROUND 2AEM On-premise

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SuccessFactors 2012 initial findings

Typo3 Open Source CMS – broken and abandoned

WCMS Research

Adobe CQ 5 – Leader: Gartner’s Magic Quadrant for Web Content Management

The Adobe Day…

AEM ROUND 2SuccessFactors

IT as a Service – 2 month delay for storageSmall team doing great things with a fresh start using Adobe CQ – 6 monthsApplied best practices around metadata and taxonomy

The SuccessFactors Technical Stack• AEM/AEM DAM• Adobe Analytics• Adobe Target• BrightEdge SEO• BrightCove video delivery platform• DemandBase – Keys for Analytics, Content, and Forms• Eloqua/Marketo/SAP L2R• Personalization with AEM – simple rules based offers using DemandBase watch lists• Manual globalization effort• 3Share ROM

AEM ROUND 2SuccessFactors Approach

AEM ROUND 2SuccessFactors Results

Best practices for lead generation

Global engagement

Compelling Experiences

Gaining insights into customers’ online activities

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Outsourcing AEM• Security – preventing threats and protecting data• Speed– agility to scale when necessary• Datacenter Expertise – operate and manage upgrades both software and

hardware• Performance– platform availability

AEM ROUND 2Considerations

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AEM ROUND 2Informatica

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Customer Experiences that are differentiated• Real time and agility• Cloud trials have follow up call within five minutes of starting their trial• Metrics and ability to measure performance – If you can’t measure it, you

can’t manage it.• 3-4x increase in email open rates and ctr when applying behavioral

marketing• Same model now applies to the web• Predictive lead scoring engine with Lattice Engines• Marketing activities to revenue, not pipeline.• Leverage Informatica technology for data cleanliness, example: campaign

code stitching in Salesforce• All web data stitched together with attribution

AEM ROUND 2Marketing at Informatica

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Metadata and Taxonomy

AEM ROUND 2Adobe Experience Manager

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Meta data and Taxonomy

AEM ROUND 2Adobe Experience Manager

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Web components

AEM ROUND 2Adobe Experience Manager

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AEM ROUND 2Analytics

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AEM ROUND 2Homepage Targeting

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AEM ROUND 2Homepage Targeting - Results

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AEM ROUND 2Homepage Targeting - Results

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AEM ROUND 2International Sitemap

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AEM ROUND 2AEM MSM & Clay Tablet

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AEM ROUND 2Search

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AEM ROUND 2SEO and AEM

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AEM ROUND 2Next Steps

Agile Methodology• Two week sprints• Extensive QA and Regression testing

Upgrades• Mascot for AEM 6.1 – October• Oak

Global Rollout• 30 language country sites

Marketing Activities• Align account based marketing (ABM) efforts• Chat• Free trials

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Vendor Selection – Most Important Decision• Do your homework• Follow up on referrals• Stick with experienced developers for all technologies that will be used• Collaboration is key• Apply web best practices with forms, content, and responsive design• Be realistic with delivery dates

AEM ROUND 2Ensuring Success

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AEM and Web Best Practices • Have a partnership with IT• Build custom page templates• Leverage a web component system and use it – avoid OOTB components• Apply comprehensive metadata and taxonomy program.• Get analytics right with your go live.• Think global. You don’t want to have to refactor components for

translation.• Use AEM DAM Assets and make a fresh start• Collaboration across teams is key – play nice• Test, refine, and deploy – prove the HIPPO wrong• Let the data lead the way• Have fun!

AEM ROUND 2Ensure Success

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AEM ROUND 2Thank you!

Gary GamitianDirector of Web DevelopmentInformatica

Email: ggamitian@informatica.com

Twitter: @followgaryg

LinkedIn: https://www.linkedin.com/in/garygamitian