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EXPLORE MORE. 311 INSTITUTE.
311 Institute GLOBAL ADVISORY : FORECASTING : INNOVATION : STRATEGY
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UNLIMITED THINKING . EXPONENTIAL POTENTIAL
Copyright © Matthew Griffin. All Rights Reserved. 311institute.com
THE EXPONENTIAL FUTURE
311 Institute GLOBAL ADVISORY : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
EXPONENTIAL ERAThe emergence of powerful new technologies and tools mean today’s rate of change is faster and more complex than it was a decade ago. And it’s a trend that’s accelerating.
311 Institute GLOBAL ADVISORY : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
But organisations should stop thinking in terms of Exponential Technology and instead think about Exponential Combinations.
• 5G• Artificial Intelligence• Augmented Reality• Blockchain• Genetic Engineering• Quantum Technologies• Robotics• Virtual Reality
Copyright © Matthew Griffin. All Rights Reserved. 311institute.com 4
311 Institute
311institute.com/explore
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ONLINE PRIVACY
311 Institute GLOBAL ADVISORY : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
311 Institute GLOBAL CONSULTING : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
PRIVACY IS DEAD // For all of our talk of Privacythe fact of the matter is that privacy today, and
more so in the future, the concept of privacyis nothing more than a myth.
THE MYTH THE LEGEND
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311 Institute GLOBAL CONSULTING : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
ONLINE MONITORING // Noone today expectstheir online activities to be private even on Tor,
but the extent of monitoring and what types of data companies collect, and how they combine
it all, might surprise you.
NOWHERE TO HIDE
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311 Institute GLOBAL CONSULTING : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
TAP TAP TAP // Every time you interact with an online community companies are gathering
more than 450 data points on you which is then collated and combined to profile you.
JOIN THE DATA POINTS
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311 Institute GLOBAL CONSULTING : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
JUST AWESOME // From how you type to whatyou say and who you say it to, from how you
use your devices and how you hold them, tothe things and people you interact with –
every scrap of data is scraped and analysed.
YOU ARE YOUR FRIENDS
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311 Institute GLOBAL CONSULTING : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
ALL ABOUT YOU // Using AI alone companiescan assess your character, intent to criminality,
personality, and whether or not you’re tellingthe truth. And now these systems are finding
their ways into hiring systems as well …
YOU’RE THE STAR
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OFFLINE PRIVACY
311 Institute GLOBAL ADVISORY : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
311 Institute GLOBAL CONSULTING : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
EYES IN THE SKY // New commercial satellite constellations with a 12 inch resolution that
can see laptops from orbit mean that forthe first time we can create a “Tivo for
Earth” and monitor you from above.
SENSORS EVERYWHERE
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311 Institute GLOBAL CONSULTING : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
EYES IN THE SKY // New Persistent Surveillance Drones that can surveil everyone and everything
within an entire city in real time means thatfor the first time we can create a “Tivo for
Cities” and track you from above.
SENSORS EVERYWHERE
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311 Institute GLOBAL CONSULTING : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
EYES ON THE GROUND // AI enabled CCTV systems with centralised control means that for the first
time we can create a “Tivo for Streets.” These systems can unmask masked individuals
using hyperspectral imaging, and analyse everything about you. Again.
IN CCTV WE TRUST
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311 Institute GLOBAL CONSULTING : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
HOLD ME CLOSE // Smartphones sensors can monitor your emotional state, health, movements,
posture, preferences, and more from the position of your phone, how often you pick it up, how
you hold it, how you type, your voice patterns, and much more.
TWO TIMING PARTNERS
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311 Institute GLOBAL CONSULTING : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
GREAT LISTENERS // Smart home assistants like Alexa can listen all the time, they can then
analyse those sounds to monitor your behaviours, and profile your background,
education, emotional state, health, and much more.
THE SOUND OF YOU
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311 Institute GLOBAL CONSULTING : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
JUST A FEELING // Wearable technologies suchas Smart Watches packed with sensors can
monitor your activities, emotional state,health, location, posture, stress, and more.
KEEP ME CLOSE
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311 Institute GLOBAL CONSULTING : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
WATCH IT // Smart TV’s equipped with camerasand microphones can monitor your reactions
to the programs you’re watching, then usethat information to profile you and your
preferences.
EVEN YOUR BEST FRIEND
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311 Institute GLOBAL CONSULTING : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
AND YOUR HOUSE // Home robots that cleanyour floors can tell companies what sized
house you live in, where you live, and thencross reference that data to figure out
your background and likely wealth.
CLEAN UP YOUR ACT
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311 Institute GLOBAL CONSULTING : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
NO NEED FOR CAMERAS // A new AI firmware update turns your WiFi routers at home into a
millimetre wave sonar-like device that can monitor your emotional state, health,
location, and more.
SONAR EVERYWHERE
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311 Institute GLOBAL CONSULTING : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
… your sensor filled sensor fuelled self-driving car!?
WHAT’S NEXT …
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311 Institute GLOBAL CONSULTING : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
GETTING TO FORTH BASE // As the cost of gene sequencing plummets companies are now
turning their attention to the next bigmarketing opportunity – DNA Marketing.
THE NUCLEI-AR FAMILY
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311 Institute GLOBAL ADVISORY : FORECASTING : INNOVATION : STRATEGY UNLIMITED THINKING . EXPONENTIAL POTENTIAL
THIS IS NOT THE END.EXPLORE MORE.MATTHEW GRIFFIN311 Institute
E: mgriffin@311institute.comM: +44 (0) 7957 456194
www.311institute.com/explore
Copyright © Matthew Griffin. All Rights Reserved. 311institute.com
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