exploring linked data in practice at elsevier (w3c affiliates meeting 2010)

BradleyP.Allen,ElsevierLabs

W3CACMee8ng,PanelonExploringLinkedDataInPrac8ce,2010‐03‐22

Cambridge,MA,USA

WhoWeAreTheworld’slargestscien4ficpublisher

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Global Medical Research

Global Clinical Reference

Clinical Decision Support

Nursing & Health Professions

U.S. Pharma

EMEA & Latin America

APAC

Science Journals (online and print)

Databases

Books (online and print)

Globalaudience

15 million doctors,nurses and health

professionals10 million+

researchers in4,500 institutes

5 million students

Globalcommunity

7,000 editors70,000 editorialboard members

200,000 referees500,000+ authors

Globalmarket

= ++ NorthAmerica

EuropeAsia-

Pacific

Science & Technology Health Sciences

WhyLinkedDataIsImportantToUsOurcontentgainsvaluebyworkingwiththeWeb

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ELS

WhatWePlanToDoWithLinkedDataDisaggregateourcontent…

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WhatWePlanToDoWithLinkedData…intomeaningfuldata…

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WhatWePlanToDoWithLinkedData…thenre‐aggregateitintonewinforma4onsolu4ons

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HowWeWillDoThisBythinkingoutsidethesearchbox

• Buildoutlinkeddataservicesforthescience,technologyandmedicine(STM)publishingmarket– Exposelinkeddataforourprimaryandsecondarycontent– Linkouttoemerging,authorita8veontologiesandrepositories– Generatelinkeddataforpartners’content

• Deliverlinkeddatatosupportuser‐driveninnova8on– FosteradeveloperecosystemusingourservicesasaplaRorm– Collaborateinbuildingneededauthorita8veresources(e.g.ORCID)

• EstablishbusinessmodelsforanSTMWebofData– TheFourPrinciplesmakewhatworksfortheWebofContentworkfor

theWebofDatawithoutmodifica-on– ConsiderLDOWasSEOforSTM

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HowW3CCanHelpLeadershipandguidancethatdrivesadop4on

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Vision

Best Practices

Standards

Communities

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Thanks!

b.allen@elsevier.com