fa102a presentation-101215
Post on 08-Feb-2017
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Research, Product Proposal and Brand Development
Keisuke Murata FA102a
Cellphones that can see through walls and detect cancer
http://www.kurzweilai.net/cellphones-that-can-see-through-walls-and-detect-cancer
Assignment 01 / Research
What makes this design a breakthrough is that it miniaturizes the imager, eliminating the need for a bulky, expensive lens system http://www.kurzweilai.net/images/Terahertz-O-Pic-3.jpgn
Assignment 01 / Research
“It could also be used for detecting cancer tumors, diagnosing disease through breath analysis, and monitoring air toxicity”- Dr. Kenneth O https://www.flickr.com/photos/cathyscola/8625955850/in/set-72157627782719581/
Assignment 01 / Research
a PET scan typically costs an average of about $4,900 for a PET scan of the whole bodyhttp://health.costhelper.com/pet-scans.html
“This is a very expensive picture to take.”
Assignment 01 / Research
Hospital surveillance cameras with cancer detectors- cost + time efficiency
- reduced radiation risks
- anticipate possible health issues
Assignment 01 / Future Product
User Persona A[Daniel “Dr. Sexy” Rodriguez, 32 / Compassionate Doctor]
Assignment 02 / User Persona Research
Frustrations- Lack of time/cost efficient scanning equipment- Emotional stress from late stage cancer patients- Inefficient allocation of hospital resourcesGoals- Detecting early stages of cancer more effectively resulting in happier patients- Cost efficient scanning equipments allowing efficient hospital allocations- Have safe and noninvasive imaging techniques without radiation exposure
Assignment 02 / User Persona Research
User Persona B[Stephanie Bellin, 39 / Busy Homemaker]
Frustrations- Worried of having genetic disposition of cancer- Doesn't have financial resources to pay for diagnostic scans- Fears radiation exposure from scanning technologyGoals- Check for early stages of cancer- Pay less for diagnostic scans- Wishes for a noninvasive imaging technique without radiation
Assignment 02 / User Persona Diagram
Assignment 02 / Creative Persona Portrait
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